We all (you guys included, of course) have a million opinions about clothing, be it on the runway, the red carpet, or the streets of our cities.

But as much as critiques may be heard by designers, at the end of the day they’re not necessarily part of the decision-making process in terms of what gets produced.

A new company called Beta Fashion that just launched in the UK is taking a different approach. Designers can submit their work and it is then judged not only by the company’s pros but also the reader community on the site. Chosen pieces are then produced and sold.