We couldn’t stop laughing at the Josh Hartnett-does-Rain-Man-in-the-West-End posters plastered all over the tube in London.
Loved him in The Virgin Suicides, and he is super cute, but Rain Man? Really?
So imagine how giggly we got when we read that Giorgio Armani’s personally given the actor two made-to-measure suits for the run of the show. The announcement comes the day after we saw Hartnett’s commercial for Armani’s Diamonds for Men cologne, which also kind of cracked us up. Is Hartnett the male Beyonce?
The designer says, “I have long admired Josh Hartnett, who represents one of the most talented actors of his generation.”
Vogue UK says the suits will “doubtlessly help the actor feel a little more at ease should stage fright strike.”
Um, ok.
Not too long ago, we started to see David Beckham’s ten-pack all over the place as the body for Emporio Armani underwear.
Now, Vogue UK reports that Becks will be joined in this endeavor by Takeshi Kaneshiro, the Taiwan-born actor who’s been making major waves in Asian cinema since the early 90’s.
With the debut of Emporio Armani’s Fall 08 ads, Takeshi will be the first Asian model to appear in one of Armani’s major ads (let’s not forget Du Juan’s amazing hazy images for Armani’s pre-Fall 08) which means that perhaps the recent uproar over the lack of minority models in advertising campaigns may be at least slightly ameliorated by Armani’s efforts to include models from all walks of life.
Maybe this is the beginning of that final stage of model diversification, cracking the impossible world of advertisements? Let’s hope.
Looks like Matthew McConaughey and Patrick Dempsey have got some competition pushing Dolce and Avon’s colognes -
WWD reports that Josh Hartnett’s been named the face of Armani’s next fragrance, Emporio Armani Diamonds for Men.
The fragrance launches worldwide in August, and Armani’s already talking about a “memorable TV campaign”.
Can’t wait to see him dancing alongside Beyonce, the face of Armani Diamonds for Women.
But more pressing: Does this mean we can expect Josh front row at Armani in September?
