Michelle Trachtenberg’s danced around the fashion crowd for a bit now without actually attaching her name to anything (except for her stint as one of the faces for Candie’s at Kohl’s which she’d probably like us to forget.)

But now she’s throwing a party for Guess.

They’re re-opening their Soho flagship store at the end of July and Georgina Sparks, along with Marie Claire, will host the bash.

Which of course makes us wonder, will Michelle grace an upcoming cover of Marie Claire or join forces with Guess’ sultry models?

It also makes us wonder what went wrong in the world of Gossip Girls-turned-campaign faces. We’re still not over Leighton for Reebok or Ed for K Swiss, and Michelle for Guess is just as disturbing. They all have faces worthy of high fashion campaigns and Michelle and Leighton both have curves we’d love to see in runway clothes.

Make us proud Blake.

I didn’t think this gloomy day could get any worse.

But now, on top of thinking about K-Swiss when Chuck Bass comes on the screen, I have to think about the Sex and the City sequel.

Thanks, Kim Catrall (she confirms its existence at about ten minutes in).

I hated the first movie’s wardrobe. The eclectic and charming use of vintage, high street, designer, and couture fashion that made the show so much fun to watch was missing from the big screen. All the vintage was designer vintage, all the “risky” outfits came from the runway, and every single outfit was An Outfit. All the fun parts were missing.

So now that the women aren’t just older, but plain old, how will Pat put the fun bits back into the wardrobe? Because honestly, the plot will be shit - there is absolutely nothing left to say about these women, or Big - and the clothes are all we have to look forward to.

On a related note, wouldn’t it be wonderful if they shot the entire thing inside so that we don’t know what everything looks like months before?

Ed Westwick is the new face of K-Swiss.

In fact, he’s allegedly shooting their new campaign in New York right now and we couldn’t be more disappointed.

We’ve been waiting with bated breath for the first Gossip Girl to land a campaign. Would it be Leighton for Marc, Blake for Neutrogena, Chace for Gap? Or would it be Ed, who, since he’s known to the world as nothing but Chuck Bass, has stupendous fashion world potential.

We should’ve seen this coming when we noticed that Ed wears nothing but soccer jerseys ripped down the middle, accessorized with dog tags. Was it naive to cling to our hope that Bass’s sartorial choices would eventually influence Westwick’s?

Meanwhile, we wonder which talent Westwick will bring to his K-Swiss commercial since they usually feature athletes, rappers or dancers, and he can’t just stare into the camera like he’s staring at Blair’s neck.

Oh, Ed, you can’t go from K-Swiss to Ralph Lauren. Leighton, it’s up to you now.