Frost French, Sadie Frost and Jemima French’s contemporary clothing line, want Gemma Ward for an ad campaign.

But they want her now, at this weight. Not later, when she’s lost it, or when she decides to get back into modeling. They want a real girl, albeit a really, really, ridiculously good-looking girl, to be the face of their brand.

It sounds like the cherry atop their rebirth sundae.

After suffering financial difficulties in 2008, the brand was rescued by a Norwegian investor within weeks and they just opened their second London store, in Soho, earlier this month, which could only be bested by a runway show in February. Their runway’s featured a Kate Moss striptease and Liberty Ross trapeze act in the past - we’d kill to see Gemma on a London Fashion Week runway.

Sounds like the balls in Gemma’s court, so cue the online encouragement please.

“Nothing tastes as good as skinny feels.” —Kate Moss tells WWD.

The British Fashion Council is continuing to grow by leaps and bounds.

After last week’s news about the creation of the BFC and Vogue Fashion Fund, they’ve just this morning announced a new addition to the British Fashion Awards—a one off called the “London 25.”

The “London 25” was created in honor of the 25th anniversary of the awards themselves and the winner is meant to be someone who “who embodies the spirit of London and is an international ambassador for the capital’s fashion industry.” The list of suggested nominees ranges from Stella to Alexa to Vivienne and, of course, Kate.

Unlike the designer awards, the public will be the ones deciding who takes home the prize the evening of December 9th by voting online for their favorites.

So, who gets your vote?

Still Going Strong: Indochine celebrated its new book earlier in the week after twenty-five years in business. Give us vintage Kate and Christy any day. {TheMoment}

Oh, Louie Louie: Lara may be fronting the actual spring/summer campaign for Louis Vuitton, but Daisy Lowe’s secured a spot in their “beach-wear lookbook,” whatever that means. She shoots in Miami this weekend. {Grazia}

Get Your Cavalli On: Isabeli Fontana just shot Roberto Cavalli’s spring/summer campaign with Carolyn Murphy. The first makes perfect sense, the second’s still confusing. {Fashionologie}

Catch This Wave: After spending last week in Costa Rica, I still refuse to wear a coat in New York. Thankfully, Vogue’s avoiding reality with me. This week’s Most Wanted appeals to your inner surfer girl. {Vogue}

Green’s Growth: Everything you’ve ever wanted to know about Sir Phillip Greene, except of course the answer to the age old question, can he finally conquer America. So far so good, but even Kate Moss can only get Topshop so far. {Bloomberg}

Party Time: Heidi Klum and Seal threw their annual Halloween bash in LA this weekend. We spy crows, Gaga, a single lady and best of all Kelly Osbourne and Luke Worrall as bacon and eggs. {Modelinia}

Bazaar’s New Moon: Kristen Stewart and Robert Pattinson are apparently on the next cover of Harper’s Bazaar. Vampire anything “At Every Age” seems rather hard to manage with them not aging and all. Pattinson’s also landed the December cover of Vanity Fair though he, unlike Shia and the others, isn’t christened the next _____.{WWD} & {VanityFair}

West Coast Style: The CFDA/Vogue Fashion Fund finalists took their show on the road to Los Angeles, the Chateau Marmont to be exact. And there was a Lisa Love sighting which made us miss her days on The Hills. {Vogue}

From Blogs to Billboards: Next Model Management just announced their representation of BunnyBISOUS’s Julia Frakes in New York. Julia isn’t their first fashion blogger client — they signed Fashion Toast’s Rumi Neely to their LA branch in April. {Fashionologie}

Baby Face: Claudia Schiffer just doesn’t age. Vogue UK featured the supe in a retrospective. And it’s simply stunning. {Vogue UK}

Book It!: Leave it to the beauty experts to find the best venues for you to schedule your Halloween makeup appointments. They give you addresses, phone numbers and even rates! Your fake lashes woes are officially over. {Style.com}

An Early Xmas Gift: Don’t forget! Kate Moss’ Holiday line for Topshop launches tomorrow. As always, she models part of the collection on the store’s site, looking gorgeous as ever. {Topshop}

We have been long trawling the street for a new trend — one that you can cannot simply ape by looking at a magazine. The studs, mega-heels and shoulders have all gotten a little, well, ho hum, as of late.

But finally that exciting feeling of a fashion rush came roaring back at last week’s launch of model cum photographer Ellen von Unwerth’s new book with Taschen, Fraulein, authored by the legendary Ingrid Sischy.

The book is not out until December, but we got a sneak preview last week at the Michael Hoppen Gallery, where a mob of well-wishers came by to congratulate the ever-smiling photographer.

Rimmel’s signed Georgia Jagger and Coco Rocha.

At the rate she’s going, Georgia might soon be the new Coco. Her Hudson Jean ads just debuted last month, her first Vogue UK cover this month and now, with a cosmetic contract in hand, she’s officially more model than someone’s daughter.

The British makeup brand, most notably fronted by Kate Moss, needs a shakeup, “Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a center of multiculturalism and freedom of expression.”

The senior vice president of marketing’s words sounded a bit off until WWD made sure to note that by January, they’ll have signed three new not-white faces. For now, they’re hoping Georgia’s provocative edge and Coco’s “sensuality” will spice things up a bit.

I’m not talking about Kate Moss (in fact, dare I say it on Fashionista, I might be over her), but Katie Grand.

She looked fantastic last night, mostly because she looked in need of a good scrub which is quite refreshing from the legions of blow-dried Barbies swooping into London this month.

We spotted her at Dover Street Market’s bash for the launch of the Standard perfume in a frumpy grey coat that looks like it came from a charity shop, clogs (ed. note: Eek!) with gold details, bare legs, messy hair held back with an elastic band topped with a gigantic green cartoon character bobble - and not a stitch of makeup.

But the kicker? An Hermès Black Birkin bag with a giant green dip-dyed raccoon tail hanging from it. Hear that PETA? Animal tails are about to explode.

This should make your day.

We stumbled on a video of Kate Moss, Naomi Campbell, Christy Turlington and maybe Amber Valetta (but I’ve watched it five times and still can’t tell for sure) posing for maybe Mario Testino (going off the voice here, he doesn’t make an appearance) for an almost vintage Pirelli calendar shoot.

The girls look insanely young, dancing around the studio, hopping on each others backs and genuinely bursting with personality until they accidentally break their set. And I thought being a model circa now looked like fun.

Pretty Babies: Chanel and Jourdan are on the new Teen Vogue cover, looking beyond adorable. Yay! And the mag put together some of their most fabulous runway moments. {Teen Vogue}

It’s Official: Renzo Rossi finally confirms the long-believed rumor that Martin Margiela is not designing for the Maison. Apparently he’s “here but not here” which sounds to have just the right amount of mystery. {Vogue UK}

Back in Plaid: These shoes mark the return of the Burberry plaid. Are you ready for it, or is it still too soon for you? {Nylon}

The Season of the Nail: We haven’t seen this much chatter about nails in quite a few seasons. But we like it, because what’s easier or more fun to change than your nails. Plus for all you West Coasters there’s a rundown of great mani/pedi places in LA, including one of my personal faves, Recess. {LA Times}

At this point in the game, the only way to possibly survive is to inhale coffee and water all the time.

So my first stop at the Topshop Unique show yesterday afternoon was the bathroom. Down a hallway and around the corner, I almost ran smack into Jefferson Hack and turned as bright pink as my new brogues. The ladies’ room itself was empty save a woman in a grey hat and strappy snakeskin sandals brushing her teeth. Once in a stall I thought, wait, no, really?

It was. Do you know how hard it is to wash your hands next to Kate Moss brushing her teeth and not stare? She was apparently distraught over someone trying to take her picture. Hopefully someone explained that all anyone wants to do is take pictures of Kate Moss and that she probably shouldn’t attend fashion shows if she’s decided to turn camera shy.

The show itself, styled by Katie Grand and opened with Dree Hemingway, featured more wacky 80s gear like last season. There was oversized studded denim layered over what looked like neon latex suits, brightly colored dresses, messy hair and and a whole punk rock jock thing - think studded letterman jackets - that was like Alex Wang on acid.

It was fun to watch, but a bit hard to give my undivided attention with Kate Moss present.

We just received a copy of Amanda Brooks’ new book (out September 15), I Love Your Style. And while we haven’t had a chance to really read through it, we are pretty much dying over the pictures which seem worth the cost of the book alone.

The book breaks down style types into six categories: Classic, Bohemian, High Fashion, Street, Minimal, and Eclectic. And inside we found pretty much every stylish person we’ve ever obsessed over either caught on the street, at parties, in films or just wherever they’re looking the most perfect. From Jackie O to Carolyn Bessette, Ali McGraw to MK & A, to John and Yoko, Chloe Sevigny, Jane Birkin, Carine, Anna, Kate and everyone in between.

Seriously, there are tons of famously iconic moments along with loads we hadn’t seen before. I’m taking it home for the long weekend to get some much needed Fashion Week inspiration.

It’s kind of like a giant US Weekly for the fashion set. Delicious indeed.

We love hitting up Grazia UK in the morning for our dash of British dish. And now they’ve gone and launched in France too. Will we ever see that perfect mix of fashion and gossip here in the US? A girl can dream, right?

Anyway, today brings news that Kate Moss will indeed be hitting the British small screen soon in a documentary series on her longtime hairdresser and BFF, James Brown.

The show follows James as he opens his salon. Obviously, Kate plays a big role. And the whole thing and is sure to be incredibly interesting and amusing.

It feels like everyone in New York is doing something for Fashion’s Night Out which means our inbox is flooded and the only way to easily distinguish between actual fashion week invites and Fashion’s Night Out press releases is to hit delete.

But we hesitated over Longchamp’s hoping, thinking maybe for a second that Kate Moss would be in town to host their September 10th bash.

She’s not, but Lily Cole is.

Their new fall collection’s called Gatsby and Michael Arenella & his Dreamland Orchestra will play a jazz set in honor of the theme before Lykke Li DJs the rest of the night.

How we’ll work this in between everything else, we’re not sure. But we’ll layout our divide and conquer plans on the 9th.

Lily Allen’s landed the cover of ELLE UK’s October issue in honor of the 25th anniversary of London Fashion Week.

They’ve put her in a blond wig and custom outfits by Brit designers including Richard Nicoll, Stella McCartney, Burberry and Giles. The crystallized, body con Louise Goldin’s her favorite.

In this behind the scenes video, which also features photographer Rankin talking about how “uber-cool” Lily is, she says she’s never really been into the whole Kate Moss, Sienna Miller thing and jokingly claims Alexa Chung’s her London Style Icon.

It’s the graphic rock star make-up we really couldn’t take our eyes off of though.

Wishin’ and Hopin’: If I could look like this in ripped tights and a sweater for, oh, even five minutes…life would be good. {Topshop}

Modeling Dynasty: So Cara Delevingne got a modeling contract too. But we’re more interested in the fact that Alexis Carrington is her godmother. {Vogue UK}

D-Bags Unite: A little humorous reading for your afternoon. GQ ranked the douchiest colleges in the country. I (Abby) went to the number 2 school. I love my alma mater but I can’t really argue with that ranking and am well aware of how much people hate when Blue Devils are #1. And can I just throw in a “Go to hell Carolina!” for good measure? Okay, sorry, back to fashion. {GQ}

FNO in LA: Our in-boxes are overflowing with Fashion’s Night Out emails and we’re very much looking forward to all the festivities. Sounds like the west coast was feeling a little left out, so they’re jumping in on the action too. {All the Rage}