Are you sitting down?
Because what we just heard might knock you off your wedges:
1. Calvin Klein is re-releasing Ck One, presumably to pick up on the 90’s vibe everybody’s really feeling now post-The Wackness.
2. And, instead of getting Kate and Marky Mark to pose topless, they’re getting 90’s favorite Kirsten Owen, who’s also appearing in the Fall Marc ads, alongside IMG babe Guinevere van Seenus.
3. Oh, and Kirsten and Guinevere will joined by… Agyness!
We’re assuming they won’t be wearing much of anything besides Calvin jeans, but whatever, because it don’t matter what you wear, they’re checking out your savoir faire…
WWD uncovered which model(s) will be the follow-up to Posh Spice for Marc’s Fall 2008 ads, and we don’t think anyone could have guessed this one -
Marc’s going the way of a lot of major campaigns for this Fall, signing two of the biggest models from the 90’s - Stella Tennant and Kirsten Owen.
Stella, who once announced her retirement from modeling in 1998, has appeared in campaigns for Louis Vuitton, Givenchy and Burberry.
You might remember Kirsten from campaigns for Helmut Lang, Alberta Ferretti, Chanel, Fendi, Louis Vuitton - and Marc. Most recently, she was the face of Acne Jeans this past Spring.
Fun facts: Both were both born in 1970 (making them four years older than Posh), and both are moms. In fact, Stella once shot a Burberry campaign while five months pregnant - now that’s a supermodel.
We’re guessing Marc’s going for a haunting mood to balance out the quirkiness of those fuzzy halo headbands. Stay tuned for images…
Vogue UK reports that Acne Denim has appointed nineties model Kirsten Owen to be the face of their Spring ‘08 campaign.
The company hopes that by using an older, familiar face, as opposed to using the “youngest, trendiest of faces,” the brand will appear more accessible to the less fashion forward; a strange objective for a brand that’s courted exclusivity so well.
It’s like when Gap put Coco, Chanel and Caroline in their ads and suddenly the fashion crowd was talking about which of their jeans fit best.
We understand the need to appeal to a new customer and we love recognizing older models in new ads. But picking a model who hit her stride twenty years ago, (unless she’s of the Kate, Cindy, Naomi pack), might not be the best approach for this particular goal.
Because really, who’s going to recognize Kirsten Owen in a new denim ad? The fashion-obsessed girls who spent their teens flipping through Vogue and learned about Acne denim in NYLON years ago? Or the girl who couldn’t care less about which model represents her favorite brand of jeans?
