—PHOTOGRAPHY BY JEREMY KOST

I love a little WASP-y, sporty, country club chic to start off my day, kinda like Breakfast at Wimbledon. And really who does that better than Lacoste?

And apparently so does Mischa Barton? Or the more likely reason for her front row seat…promoting The Beautiful Life. That Corbin Blue guy from the show, and High School Musical fame, was next to her as she texted her way through at least half of the show.

Unfortunately she missed out on some crisp pieces from Christophe Lemaire. The show kicked off with a bunch of modern tennis whites, not with background music but instead that signature pop of a racquet hitting a ball just right and the now ever-present grunts of the players. Color like turquoise in pops started to be mixed in, and there were some hats that felt very 1920s Roland-Garros that I rather enjoyed.

But my favorite pieces, I guess you’d call apres-match: wide-leg white pants, thin sweaters for the men, head wraps and long skirts, and shoes with the backs cut-out (not the first time we’ve seen that this week!)

Every single model came out for the finale (without missing a beat) in a brand new bright yellow outfit to a remix of “I’m a Believer”. Sunny, happy people. I was all ready to head out to Flushing Meadow and start hitting some balls.

Fashion and tennis have always shared a special bond: Coco Chanel, Lacoste, Anna and Roger.

Today marks the beginning of the most fashionable, in our opinion, of all the Grand Slams - Wimbledon. It must be noted that I am a huge tennis fan and much like Ms. Wintour, I have much affection for Mr. Federer. Though, unfortunately I do not get the chance to frequently jet to his matches.

I look forward to seeing what the people at Nike come up with for him every year for this tournament. It’s always dapper and ultra chic, like this jacket in the picture, though the cardigan sweater from last year might be my favorite.

I simply swoon over the classic gentlemanly touches and the retro feel. It just sums up everything that I think Wimbledon should be sartorially.

Maybe he can throw some advice about subtlety in fashion choices Serena Williams’ way if they cross paths at Centre Court, because we’re a little unsure about the gold pants as well as some of her on-court choices.

Do you prefer the classic look or something a little jazzier on the court? If you like tennis, that is.

Recently, I’ve been thinking about the way I used to dress.

A few years ago, my look consisted of J.Crew oxfords, Lacoste polos, Top-Siders, seersucker and bleeding madras, and I was perfectly content. But then I came to New York, found myself surrounded by hipsters and cool kids, and had my first fashion identity crisis.

At first, it seemed just fine to go to Brooklyn in penny loafers or the LES in my funny Ralph Lauren cardigans, but as time went on, I decided my look needed to change. I can pinpoint the exact moment: a Rag & Bone sample sale, where I tried on a certain black jacket that made my friend tell me I looked like Pony Boy from The Outsiders. And just like that, it happened.

I was hooked. Suddenly, skinny pants seemed oddly apropos, and Top-Siders could infer irony, rather than preparedness for a yacht. I discovered Cheap Mondays, and down the rabbit hole I went. It was part announcing that I’d moved, part excuse to buy all new stuff, but looking back, I realize I just wanted to dress myself as the new person I knew I was becoming. (I think this may be what happens to girls, when suddenly, at fifteen, they enter hardcore eyeliner years until college.)

It wasn’t until I visited home again that my new clothes seemed like interlopers in my arch-WASP closet. I had spent most of the year trying to reconcile the two aesthetics, until I realized that all I really wanted was to climb into my chinos and be me again.

And so I did. I left my Pony Boy jacket at home, with the Marc Jacobs sweatshirt I just had to have. And now, I feel comfortable enough to say, I’m not cool, and I don’t need to be.

Guess I just needed a fashion crisis to figure it out, though I’ll save my Rag & Bone jacket forever, like baby shoes .

—BRETT KANE

Dear Coco,

Will you be our desktop?

Yours,

f

so many x’s and o’s

Elite already makes beauty products for other countries, and now Ford Model Management may have their own apparel line:

Today a company called Zazzle announced they’d partner with the agency for further retail opportunities.

Since Zazzle specializes in custom-made merchandise, it seems Ford thinks their logo could be as ubiquitous on sportswear as Juicy Couture or Lacoste -

In other words, they’re not just a company, they’re a lifestyle.

We can see Ford t-shirts becoming the next cache item in schools (Remember how everyone needed a Banana Republic tee with the actual safari hunter on it, and it was the biggest deal? And Vuarnet, Coed Naked, and Hypercolor?).

But if Ford wants to do big business, they’ll need to get some favorite faces involved in the business - we highly suggest Chanel Iman for the task.

Sometimes we get annoyed when our favorite band becomes too popular. The quality of the music doesn’t change at all, but it makes us uncomfortable that everyone else likes our little secret.

We feel that way now, about Wayfarers.

The shades of choice for Sienna and Chloe actually got their style start in the ’60s, when Audrey Hepburn and Bob Dylan glued them to their iconic faces.

Yet despite maintaining their cool factor for several decades, Wayfarers are finally suffering the same fate trucker hats did in 2003 - at least according to the New York Observer.

Suddenly the ubiquitous Ray-Bans aren’t being used to complement rehab jeans and Converse sneakers- they’re now being paired with Lacoste polos and khakis.

Those who adopted the iconic shades as a nod to Sienna and Audrey aren’t exactly thrilled to be sporting the same sunglasses as Southern sorority girls and Wall Street bankers— so they’ve ditched their favorite shades.

But should we abandon our trademark accessories when they suddenly become cliche?

—NATALIE MATTHEWS

By now, we’re accustomed to shopping online. But how about trying on or buying designs made on a computer before they ever exist in hard copy?

According to the International Herald Tribune, the Sims 2 has entered into a partnership with H&M to inject some style into their virtual world.

Members’ “avatars” (virtual characters) can now dress in H&M’s Spring / Summer collection.

The clothing is also available in stores around the world, essentially turning this venture into what the company hopes will be a lucrative marketing scheme.

Additional features allow members to build their own H&M stores and enter the virtual runway competition, where one winner will have their designs produced and sold in the actual H&M.

Meanwhile, over at the creepy computer world Second Life, users pay actual money to keep their imaginary personalities dressed in the freshest designs. This has prompted a number of well known companies (Reebok, American Apparel, Lacoste…) to lend their brand to items in the game.

Rumbles say Armani will join them, but so far, no high fashion companies have entered into virtual life design.

Maybe it’s because those addicted to role playing games aren’t generally viewed as tastemakers (remember the Dungeons and Dragons kids in high school? They’re playing Second Life Now).

So while the world of virtual reality may have limitless possibilities, the fashion world seems to understand it also has a limited audience.

—SABRINA BACON

OK, yoga is great and all, but we have to say that we have never seen a cute yoga bag. Not even the Stella McCartney ones, since the shape is just too awkward.

Also, we will go out on a limb and say that there is no stylish way to carry around a yoga mat, especially since “stylish” generally means you shouldn’t knock into people.

Also – tight stretchy flared pants? Ugh.

That’s why we vote for tennis as the most fashionable sport.

While the adorable white minidresses with matching undies are obviously the best sportif outfits, tennis bags are the cutest gym bags.

It’s been years since we picked up a racket, but that doesn’t stop us from lusting after this Lacoste tennis bag – it’s so classic country-club chic.

—ALISON COOL