Which celebrity do you think we’ll see more of this week: Lindsay Lohan (Twitter tells us she’s already in town), Taylor Momsen (her band’s playing at FNO and we sense that’s only the beginning), Maria Sharapova (ousted by America’s new sweetheart at the Open this weekend…speaking of who’s going to snag Melanie Oudin first?), or Sophia Bush (ridiculously omnipresent season after season)?

First the actresses thought they should have runway shows, then came the singers, and finally - thank you, Lauren Conrad - the reality stars.

Now it seems some athletes want in, too.

Next week, Maria Sharapova hosts her own fashion show in London, where she’ll show off her latest “lifestyle” wares:

New Sony Ericsson phones.

How a runway show can serve a cell is one thing, but whether a tennis star can bring fashion to the tech world - well, that’s quite another.

But at least the models on her runway won’t be sickly skinny - Maria herself has a slamming, muscular body and we hear she’s demanding the same of her other catwalk girls.