No wonder male models have such a hard time.

While high fashion brands eschew the Cocos and the Chanels in lieu of actresses and It girls for their clothing campaigns, designers continue to use models as the face of their fragrances, (most of the time).

But it doesn’t hold true for the boys. Matthew McConaughey struck an awkward pose for Dolce, McDreamy’s doing Avon and WWD guesses Frida Giannini’s already signed James Franco for Gucci.

An interesting choice because:

- We bet most people who shop at Gucci don’t even know the mostly indie actor’s name, even if he was the bad guy in Spiderman.

- We’ll forever picture him circa 2000 in Freaks and Geeks - and we bet Frida hasn’t seen it.

- After seeing a couple of men’s shows in February, we know there are some seriously Gucci-esque male models out there.

But billboards with Franco’s face on them? Well, we’ll never complain.

We have never not laughed through a McConaughey film.

How To Lose a Guy in 10 Days was clearly the funniest bad movie we’d ever seen. We can still quote it, pretty much line-for-line.

Failure to Launch was ridiculously dull, but the good natured Texan was still totally adorable, and got us to giggle. The Wedding Planner was equally horrid, but oh! We couldn’t help laugh when he started checking J. Lo’s pulse on the sidewalk. And Dazed and Confused? Hello - best comedy ever.

Therefore, we weren’t surprised that we cracked up during the entire Dolce & Gabbana commercial starring our favorite class clown, Matthew Conaughey.

Of course, the D&G people might be…