When I think of Cynthia Rowley, I think of two things: cute and Montauk. Cute because that’s what her clothes are, and the lady herself for that matter. And Montauk, because every time I’m out there I see her and her adorable family beaching it up and think that they must lead the loveliest life.

As for the show, it was a mixed bag of bold-faced names at Gotham Hall for the show which thank god offered up champagne in the long wait time for seating. (Wind + Rain + 4 pm + full day ‘o shows = drinks in Abbyland.) You had Waris and Rachel Feinstein, but also Jill Hennessy and Erin Lucas. Okay, then.

And then came the cute. Though really not my favorite cute as far as I’ve seen from Cynthia over the years. The music was super ethereal to start (apparently made by the guy who did the Narnia movies), but the clothes weren’t especially so. I did very much like the sequin socks with the backless booties, but nothing else got me super excited. There was a hint of the cut-out trend, but it was mostly just slices into some of the dresses…and I’m not so sure I’m sold on cut-outs anyway. But was it wearable? Totally.

I guess if I wanted to get all 7th grade about it, I’d say I liked it, but I didn’t like it, like it. If you know what I mean.

If your only entry into the world of surf films is Blue Crush, then you have a lot to watch. As fun as the movie is, a true surf film, it is not. No offense, Kate B.

May we suggest adding Roxy’s latest documentary project to the top of your list? We got a chance to see a screening of filmmakers Tiffany Campbell and Andria Lessler’s Dear and Yonder this weekend in Montauk and it is hella cool.

It follows an amazingly eclectic group of women surfers and delves into their experiences. There are Roxy pro riders, old footage of past greats, and more obscure stories like sea captain Liz Clark who used wind power to sail basically around the world looking for the best waves.

Last night Aussie sisters Nicky and Simone Zimmermann hosted their resort presentation on the roof of the Empire Hotel.

Nicky told us that she likes to design various patterns and color groups to reflect different moods of the same girl. Our favorite was, somewhat surprisingly, the purple set. It made us feel like we should be lounging poolside in the Hollywood Hills and of course the maxi dresses were an instant favorite.

We’ve made it abundantly clear that we love Montauk and Mr. Mickey.

And this Sunday the 5th, the two shall come together for the Paper mag editor’s second annual Celebrity Sidewalk Sale at Screaming Mimi’s.

The shindig is co-hosted by Peter Davis, Charlotte Ronson, and Emma Snowdon-Jones and will feature loads of merch from people like Catherine Malandrino, Julia Frakes, and Lynn Yaeger.

Plus, the money goes to charity:water which builds freshwater wells in developing countries. We actually had no idea that it only takes about $5000 to give water to a whole village for 20 years!

So shop away, friends. We just wish we were going to be out east too. But ‘tis wedding season and we’re off to another one in Ann Arbor come Friday.

Come summer, we’re obsessed with all things gingham.

And while we’re waiting for the rack of gingham we’ve been eying at Phillip Lim to go on sale, we’re going to run around Montauk in this red & white gingham top from Fred Flare.

It’s poufy and has a bow, but somehow, when paired with cherished old Levi’s, is not too girly.

And it only set us back about $40, we won’t have a heart attack when we spill beer and ketchup down the front like we would if we were wearing this.

Now if we could just find the perfect straw hat, we’d be set.