While people keep asking Lorenzo Martone about his impending nuptials with Marc, we were more interested to read about his new business venture in this morning’s NY Post.

Martone and former Elite marketing director Ryan Brown have created ARC NY, a public relations agency just for models. They told Page Six: “Our goal is to build equity around the girl’s personality.” That means helping them branch out into other projects like acting, singing and product lines.

So far they’ve lined up Lydia Hearst, Alessandra Ambrosio, Fernanda Motta, Julie Henderson, and Jessica White.

We think this sounds like a pretty cool idea. Because it’s always painful to watch a celebrity (model, actress, or singer) stumble into new genres, seemingly without a plan or any guidance whatsoever. And between Lorenzo and Ryan, they’ve got the media savvy backgrounds and serious connections to make some really interest projects happen.

Though we can’t lie and say the possible “singing” careers don’t frighten us just a wee bit. But we’re gonna go ahead and trust in Lorenzo’s good taste on these matters.

Things have gotten so glum over at 4 Times Square that S.I. has hired Michael Sheehan, a crisis manager to try to turn around not only the press on the beleaguered publishing house, but also the spirits of those who still work there, according to the NY Post’s Keith Kelly.

Just to put this in context, Sheehan was the guy AIG went to during its troubled times, and he’s even coached presidents Bill Clinton and Barack Obama.

The idea apparently came from Lucky publisher Gina Sanders, who also happens to be married to a Newhouse (Steven) after she noticed that morale was at an all-time low. Well, obviously. I mean they’ve laid off almost 500 people and closed six magazines. Everyone knows the glory days are gone and there’s nothing fun about that.

We’re just wondering what Sheehan will bring to the table to make the media, advertisers and employees change their doomsday mentalities. We hope it’s more akin to the re-positioning of Barack or Bill, because we still don’t have many warm and fuzzy feelings for AIG.

Bloody Good: Those are $800 blood brooches. Ick, but they fit perfectly with our Halloween spirit today. But really how does one even think to design something like that? {The Moment}

Get Online: As the print world crumbles, new magazines continue to launch on the interwebs. We love that Glossy is put together bi-monthly by a group of 16-25 years. Impressive. {Issuu}

Bags of Becks: Well not exactly, but rumors are flying that Victoria Beckham will be adding handbags to her line. We hope that doesn’t mean she’ll stop carrying that ginormous Birkin we love so much. {ElleUK}

Yikes: Economist-types keep saying the recession is over, but I’m pretty sure the 540 people about to lose their jobs at Time Inc would beg to differ. God, we hope this stops soon. {NY Post}

Time Inc. is halting production of its fashion title offshoot, Time Style & Design, according to Keith Kelly over at the Post.

The magazine was publishing quarterly under the direction of former Anna protégé and pre-Glenda Harper’s Bazaar EIC, Kate Betts. Like so many other publications, the collapse of the luxury market is to blame. Though Time Inc. says that this is definitely a “suspended publication. We’d hope to bring it back when the economy improves.”

Kate Betts will still be covering fashion for big Time. But sadly the other editorial staffers lost their jobs just as they were gearing up for Fashion Week.

Here’s hoping the magazine can stage a comeback. I rather enjoyed the news-based intellectual angles to many of the stories they covered.

Bass Alert! We have yet to personally spy our fair Chuck in the ‘hood shooting this season. But thankfully Nylon offers up a scrumptious fix today in the form of a multi-image foreign ad campaign in their Korean edition, with Miss Waldorf of course. Man, we can’t wait for season 3 to start. {Nylon}

Carrie Bradshaw, The Sequel: SJP is back to shooting SATC, complete with a gold metal Chanel clutch. {Jezebel}

Renaissance Girl: Daisy Lowe talks W-burg, her jewelry line, why she likes to look like a china doll, and making toilets. {W}

Ugh. Just Ugh: You know how we feel about Megan Fox, so you can understand how this news makes us horribly distraught. Really, Mr. Armani? Really? {Fashionologie}

Kinky Mickey: These S&M meets Mickey Mouse ears that Stephen Jones created for Ascot are one more reason to love the fantastical milliner. {VogueUK}

Forget Disneyland: If we won a lawsuit we’d go shopping, too. 50 Cent just dropped $33,000 on Tom Ford suits. {NYPost}

But We All Wanna Be Like Kate: Beth Ditto wouldn’t perform at Topshop without designing her own line. They said no, but gave her Evans and now plus-size lines are popping up everywhere. Ruth La Ferla discusses. {NYTimes}

W in Jersey? Someone over at W has actually eaten at the restaurant where the Real Housewives of New Jersey finale, aka the best episode EVER, took place. Perhaps it’s time for a Zip car road trip. {W}

Here at Fashionista, we’re obsessed with everything Clueless. From “rollin’ with the homies”, to Pismo Beach disaster relief and Travis Birkenstock to Amber avoiding activities where balls fly at her face.

But of course, at the core, there is the clothing. The checks, the knee socks, Tai’s makeover.

And, without fail, every time we catch this classic on USA or TBS, the scene with Cher planning and matching her outfit on her computer makes us painfully envious.

So when we read about an interactive closet, a la Cher’s, in the NY Post, we were clearly excited.

On Monday, XBox 360 unveiled their new technology called Project Natal—a controller-free gaming system. We know, we know, this doesn’t sound particularly interesting. Until you watch this video. At around the 2:20 mark, you’ll understand.

Now, if we could do away with mirrors and rely solely on Polaroids, like our cinematic alter ego, getting dressed would be perfected.

—MELISSA ELLIOTT

This morning Page Six reports that Lindsay Lohan is in Paris talking to the House of Ungaro about a role as a “creative consultant.”

Apparently, Esteban Cortazar isn’t happy about it. And rightly so. If this is true, we hope he stands his ground against this very transparent publicity ploy.

He’s the best thing that’s happened to the house in a long, long time. And they would be well-served by keeping him around for a while to give some much-needed continuity.

Furthermore, we just can’t understand how one could think of Ms. Lohan as the go-to choice for any sort of fashion gig. Her style isn’t exactly interesting or wide-ranging. The actress has a hard enough time getting a job in her chosen profession. And obviously she isn’t the poster child for reliability.

And what on earth does she have to do with Emanuel Ungaro?

We truly hope she can salvage her once promising acting career. We’ve long rooted for her to get that all sorted out and come back with something as beloved as Mean Girls.

But, Lins, if you have to do the fashion thing, please stick to the leggings.

Models, and Mosquitoes, and Karl, Oh My!: In case you were wondering about all the goings-on in Venice or just how late Karl really is to dinner… [Style File]

Reality Check: Olivia Palermo may be trading her fake job at DVF in for a new fake job at Elle for the next season of The City. We are not amused. [NYPost]

Miss This Kitsch: Even if her fashion advice wasn’t as award-worthy as her acting skills, 80s soap opera star Brenda Dickson gives us a peek into her closet and her style. Hello hairspray! [TheMoment]

E.M. Phone Home: Eniko Mihalik, and her “famously alien eyes” are in the upcoming Vogue Nippon. [Models]