The International Herald Tribune’s hosting a conference in Berlin right now.

Techno Luxury’s the theme and Christopher Bailey, Jefferson Hack, Claudia Schiffer, Tomas Maier, Natalie Massenet, Frida Giannini and Prada’s Tomaso Galli will take turns speaking and answering questions about new technology’s effect on the fashion industry - blogging, twittering etc.

Top quotes (via Twitter of course) so far:

Federico Marchetti: The Marni online store is already the biggest store they have in the world. —Business of Fashion

Natalie Massenet says fashion bloggers contribute to 5% of Net-a-Porter’s sales. —Bryanboy

Massenet of Netaporter says that 25% of sale are returned. But as the store is in “every city in the world” that is not so bad. —The Moment

C[hristopher] B[ailey]: From Facebook, we understood how many of our young fans were entering the Burberry brand through fragrance. —Business of Fashion

You can tweet questions for Claudia Schiffer @IHTluxury right now - she’s up in two hours.

Natalie Massenet’s much-anticipated The Outnet finally launched this morning.

The site’s as easy to navigate, though not quite as pretty, as Net-a-Porter and stocks about 200 brands right now. You can search by designer, by category and by percentage off or click on Dress Me where they’ve sorted product by occasion. Also, they’re doing seventy-two hour pop-up sales on rotating items.

There’s a note on the site that Marc Jacobs will be in next week and we’ve spotted some amazing finds like this Derek Lam grecian dress, this cream Zac Posen bag and this awesome Mulberry jacket.

But remember that part about how it wasn’t going to be all recycled Net-a-Porter product? True, we probably spend an inordinate amount of time on the mother site but we’ve seen all of this before, this Chloe dress, these Marc shoes and this 3.1 Phillip Lim shift - all at the exact same prices - except for these sequined Miu Miu’s which are $100 less at Barneys right now.

There’s a gem of a Burberry trench, some beautiful pieces from Nina Ricci and we spy the Louboutin zipper heels. It’ll be swell to have a Net-a-Porter sale year round, but let us know when there’s something we haven’t seen.

Getting to a fashion show, especially in Paris, is a little bit like running a gauntlet.

First, you have to find where you’re going, then you have to battle your way through the really good street style photographers who hang out on the perimeter of the venue to get the best shots, then you encounter a literal mob of Japanese photographers before dealing with the French security guards who couldn’t care less who/what/why you’re there.

Tim Blanks tackled the issue for
Style.com - or at least attempted to. He caught Sarah Rutson, Anne Christensen and Natalie Massenet discussing the pros and cons of the street style phenomenon but didn’t manage to talk to a single street style photog.

The best part comes when he asks Anna Della Russo why it’s such a thing now and she says, “People want to see fashion on the real people.” Seriously?

Emilio de la Morena showed his collection just after Krystof’s - to the half-socialite front row including Alexa Chung and half-industry heavy hitter front row including Natalie Massenet.

The clothes were like couture Jetson costumes, so fun to watch trot down a runway atop 5” Charlotte Olympia red suede booties.

Dresses came in burnt gold, cherry red and plums with plastic decals, felt and beads embroidered mostly in the back. There was a pixelated houndstooth print and some very unusual over-sized handcuff looking jewelry.

Will anyone aside from Roisin Murphy actually stick this collection in their closet? Probably not, but it’s shows like this that make Fashion Week so much fun.

There was a girl sitting across from me at Krystof Strozyna.

She looked familiar, and not just because I was obsessed with her outfit yesterday, but because she looked like a retro version of Alice Dellal. Cue the killer shoes with red-trimmed soles and a sugar rush from the Godiva chocolates at Chris Kane and I finally realized it must be the model’s sister and shoe designer, Charlotte Olympia.

Her major platforms complimented newcomer Krystof’s geometric collection. He played with thick thread and loose knits over jersey with lots and lots and lots of cut outs before diving into a few neon pieces.

His ideas were excellent - the execution, less so. But for a young designer, whom we can only assume lacks endless funds, it was a great success.

When we first heard about Net-a-Porter’s soon-to-be discount sister, The OutNet, we thought, “Cool. Plus, all those old items on Net-a-Porter will finally get cleared off the site and hauled off someplace so they stop clogging up our searches.”

But it gets even better: Natalie Massenet, the site’s founder, just explained exactly how the site will work. The clothes on the new site won’t be all the old stuff she couldn’t clear, it’ll be all the new stuff ordered by department stores that never make it to their shelves because they’ve over-ordered (and because people are buying a lot less at department stores these days.) So, picture all of the newest clothes from the season’s runways, but up to 80% off.

Yes.

The only bad news? The site now launches in April, not February, as originally planned. So you’ll have to stock up your Fashion Week wardrobe someplace else.

Fact: We love Net-a-Porter.

Fact: Even more, we love a good sale.

Fact: Net-a-Porter consistently comes up with great ideas for their beloved shoppers, and here’s another one:

This February, Natalie Massenet, the site’s founder, will introduce everyone to TheOutNet.com, which will exist as an outlet for Net-a-Porter.

Translation? All those old items you see on Net-a-Porter every week that still, for whatever reason, never go below 30% off, will be moved to TheOutNet for a less public price slashing. So basically, it’ll be like the Barneys warehouse sale, except everyday, and probably a lot better.

But Miss Massenet, could we please get this site before Fashion Week?