Not Fashion: But too good not to share. Ed Westwick said, “I have used his name before and just said, ‘Hi, I’m Chuck Bass’ like a catchphrase. It makes me giggle.” {Mirror}

Someone’s Hiring: If you look up to girls like Lauren Conrad, Whitney Port and Stephanie Pratt, Kelly Cutrone needs a new assistant. Consider yourself warned. {CityFile}

Who’s That Girl?: Raquel Zimmerman’s embraced bleached blonde for the summer. Should look lovely with the Proenza she’s wearing tonight. {StyleFile}

Marc, Highlighted: The best bits from yesterday’s Times Talk. Marc talks princesses, urine, Lacroix, Paris and BryanBoy. {BlackBook}

Bravo picked up Kelly Cutrone’s reality show in February and now, they’ve given it a name: Kell on Earth.

Here’s what they say about the series:

Kelly Cutrone has been called one of the “coolest, scariest and New York-iest people ever” and, judging from her frank demeanor and fashion world credibility, it’s easy to see why. Bravo takes a no-holds-barred look into the life of one of America’s most legitimate tastemakers as she balances running her wildly successful fashion PR company, People’s Revolution, with being a single mother and one of New York’s most notable women about town.

We’re wondering, logistically, how this will work. Now that Whitney’s Kelly’s ‘employee’ and Whitney’s followed everywhere by her own MTV camera crews, who decides who gets to film what? What if there’s major drama at People’s Revolution and MTV wants it for The City but Bravo’s determined to get it for Kell on Earth? You can’t just share dramatic tension.

Clearly, the only solution is to give the dueling camera crews their own reality show - name suggestions?

“My final objective in life is to have a handbag line.” —Stephanie Pratt to Kelly Cutrone, on The Hills.

“Didn’t you hear? The devil wears Prada.” —Kelly Cutrone, when someone asked about her shoes pre-show at Yigal, clearly practicing for that reality show.

So here’s something we heard last night:

Whitney Port is leaving People’s Revolution, probably sometime during Season 4 which just premiered, to do in-house PR for an unnamed designer.

No word on whether she leaves happily or begrudgingly, or whether she takes Lauren with her.

And where is she going? It’s not totally confirmed, but the name Miguelina Gambaccini did come up…

UPDATE: We did a little asking around, and it looks like she’s going to end up at… DVF! Though the DVF press office says they “can’t confirm”…

A lot of you have asked for it, and here it is - the return of What’s In Your Bag? !

Our new host is our old super-intern, Jazzi McGilbert, who lovingly combed the streets of New York for subjects.

This is our first one in a long time, so expect it to only get bigger and better from here, and with less use of the word “awesome.” (And yes, believe it or not, the amazing people we stopped were total coincidences! But if you’re lucky, we might start tipping you off to our filming locations…)

Enjoy the clip, and click through for our blooper reel with a very funny special guest -

See you out there!

The sad thing is, we actually care about this stuff…

So we hear from a source at Epic Records that Audrina’s “work friend,” Chiara, will start having a bigger presence on the show. That seems to be good news, as the source claims Chiara is “smart,” “hard working,” and “rad.” Look out for her towards the end of this season.

Meanwhile, Jessica from People’s Revolution recently sent out an email saying she’d resigned to freelance for other companies. We hope at least one of those brands has an eyeshadow or mascara, because she has the coolest eyes we’ve ever seen.

But Jessica’s new absence leaves more questions:

1. How will Whitney triumph at work if someone else isn’t around to ignore the Pussycat Dolls?

2. Does this mean there’s a permanent spot open for Lauren?

Don’t worry. He’s not designing his own clothing line.

But he is employed, which is a big improvement from last we saw him.

According to The New York Times’ The Moment, “the longhaired hipster who took toothy Audrina Patridge on countless thong-exposing motorcycle rides” has booked a job posing in Orthodox’s look book.

The Los Angeles men’s line “synthesizes street with civility” and is represented by People’s Revolution - what a Hollywood surprise.

The clothes are a little bit awkward and we’re pretty sure Whitney would have styled them better, but we’re thrilled Justin Bobby’s back on the scene and we hope he keeps booking jobs.

After all, his burps might have been the last real thing we saw on The Hills.