Frost French, Sadie Frost and Jemima French’s contemporary clothing line, want Gemma Ward for an ad campaign.

But they want her now, at this weight. Not later, when she’s lost it, or when she decides to get back into modeling. They want a real girl, albeit a really, really, ridiculously good-looking girl, to be the face of their brand.

It sounds like the cherry atop their rebirth sundae.

After suffering financial difficulties in 2008, the brand was rescued by a Norwegian investor within weeks and they just opened their second London store, in Soho, earlier this month, which could only be bested by a runway show in February. Their runway’s featured a Kate Moss striptease and Liberty Ross trapeze act in the past - we’d kill to see Gemma on a London Fashion Week runway.

Sounds like the balls in Gemma’s court, so cue the online encouragement please.

Apparently, Agyness was on television recently.

And apparently, she was forced into one of those sumo wrestler suits we’ve only ever seen on The Office, and battled Nick Grimshaw, who has in own show on BBC.

No idea who he is or why this happens, but please do check out the clip to watch Agyness writhe and laugh in ways that are totally unrelated to selling the Fall collections.

For those of you too busy to click, take heart in knowing that Agyness won the match. Previous wrestlers (that we like) for Nick Grimshaw include Alexa Chung (tie) and Sadie Frost (she lost).

Who knew?