Reader Josh pointed out this jacket from Sean John (at right) to us.

Even with the Hefty bag quality of the material, it probably looks familiar to you. Why? Because it mimics the iconic, puffy Moncler jackets, of which we’re sure His Puffness is fully aware exist.

Need further proof? He’s dubbed his lookalike “the Montclair,” which is a little like giggling while taking money out of a store register.

But we guess it must be ok, since he is Puff Daddy (oof, we went there).

Remember when Christina Aguilera sent a million baby presents to Britney Spears when Sean Preston was born?

Now we’ve got one better:

Sean Combs released a public statement today, saying that Jennifer Lopez’s new twins were getting their first birthday present from him -

And it’s Sean John baby clothing.

Besides being a brilliant way to keep his clothing enterprise in the public eye, this move is also sort of sweet - after all, Sean and Jen had a famous relationship a few years ago, and now he can remind her about it every time her kids need a clean onesie.

If only Ben Affleck made teeny little Red Sox sweatshirts!

—PHOTOGRAPHY BY JEREMY KOST

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