Everyone who works in fashion knows that when it comes to this industry, there’s an abundance of girls and gays and a dearth of straight men.

Well casting director Douglas Perrett — of COACD fame — decided to round-up his picks of the industry’s hottest straight men and shoot them for what he’s dubbed a “malendar”. Genius.

Perrett, along with creative director David Covell, designed the limited edition 2010 calendar. Photographed by Kathy Lo, there are 13 pin-ups in all.