Everyone’s known for quite some time that British pop queen Sophie Ellis-Bextor was set to be one of the new faces of Rimmel, under momma Kate’s reign.

But WWD confirmed another face this morning, the one that may or may not be edging Kate out of her spot at Agent Provocateur, Lily Cole.

Apparently, Kate will always be in her own ads, so Sophie and Lily will have to learn how to share ad space.

We wonder if Rimmel’s planning on expanding into at-home hair color. Couldn’t you see an ad with Sophie (the brunette), Kate (the sort-of blonde) and Lily (the red) talking about bounce and shine?

That is, if Kate deigned to be only 1/3 of a page.

There have been rumors of Kate Moss being ousted from her post as the Rimmel girl for some time, but now there are rumors that name an actual replacement -

Catwalk Queen’s reporting that the mass beauty brand has signed another face to star alongside Kate, and it’s Sophie Ellis-Bextor.

The English pop star’s reportedly signed a multi-pound, three-year contract requiring her to shoot two campaigns per year, the first of which is already finished.

Coty, Rimmel’s parent company, claims they’re just looking for new faces to reach new global markets, but that Kate will stay on as the brand’s worldwide ambassador.

We’re wondering if the beautiful Laurie Bing will finally be bumped up from press model to public ad girl, but we guess we’ll have to wait and see…