So here’s a fashion collab we never saw coming: Rapper Common has partnered with Microsoft to create a clothing line called Softwear.
The line debuts in late December in specialty stores nationwide and t-shirts are expected to retail for around $32 a pop.
It’s pretty much what you would expect from the marriage of a rapper and a computer company - ’80s-inspired graphic tees with a tech twist, so picture green Doogie Howser-ish typeface artfully arranged to create various images. Or, in the words of Common, shirts that make you go, “Man, this is incredible artwork and I want to wear this and I want it to reflect beauty, creativity and humanity…look fly but say something, too. So some of the shirts got messages, some of it bring…all of it got a purpose.”
Well, at least the name is clever.
—HAYLEY PHELAN
Remember learning about chemical reactions in your high school chemistry class? And the awesome safety goggles you got to wear in case your lab partner sprayed sulfur in your eyes?
In case you need a little refresher course, Etsy seller Ikyoto has created a line of chemical reaction t-shirts. The Brooklyn-based artist pulled from vintage Japanese science textbooks for informative and funny illustrations to print on 100% cotton tees.
Our personal favorite is the “oxidation” design, which shows anthropormophized droplets of water and fruit juice attacking an iron bar.
We recommend browsing the selection (there’s a lot) to find your personal favorite. At $15 a piece, you might want to stock up on a few.
—ALISON COOL
We love the kids at Real Gold for sending us their latest ad campaign, a slew of shots starring various British socialites in their latest limited t-shirt.
The London brand followed Mulberry’s recent example and got a pop-up store near Carnaby Street to sell art, CDs, and clothes to British youth addicts - their space is a lot like Opening Ceremony in New York or Satine in Los Angeles, but with more prints and photography, and less Marc by Marc.
As for their recent campaign, the Real Gold crew somehow corralled every Tatler hipster in sight to wear one of their t-shirts on camera, and while Peaches Geldof looks adorable (and rested and healthy, which we’ve sort of never seen from her…), our real standout shot is Alice Dellal, the photographer and best friend of Lizzie Jagger who was recently named to Vogue’s “Definitive Most Glamorous Women” list with Lily Donaldson and Alice Temperley.
She sure looks glamorous jumping around in her Day Glo t-shirt, doesn’t she? We’re going to wear the exact same thing to the Dior cocktails tonight.
