A couple of weeks ago we wrote about Tahari’s iPhone application and now Donna Karan is jumping into the mix.

The designer sees it as an extension of her in-house publication, Woman to Woman. She told WWD, “This iPhone application is the modern evolution of the time I spend with my customer in the dressing room. Only now I can reach a world of women immediately, speaking woman-to-woman about clothes, objects of desire and personal passions.”

You can look through runway looks, of course, and then send a wish list to a personal shopper. There are also videos, things that inspire Donna, and photos of her travels. She’s also doing a “Proustian” questionnaire with someone she likes, starting with Iman. Knowing that the designer can often veer into quirky Zen-ness (and we mean that in the best way) we can’t wait to see her questions.

Are you guys into all these designer apps? I’m not 100% sold that I will ever use them regularly. Though I’m not the app-happiest person I know. Word Warp is usually enough for me.

Terry Richardson’s just shot Erin Wasson’s new campaign for Tahari.

Really.

He didn’t shoot her for Alexander Wang, not for her jewelry line, not for American Apparel, but for Tahari. And in Washington Heights, no less.

They chose Wasson, “because she is known for her own distinctive style and embodies the Elie Tahari woman,” says Rory Tahari, the brand’s creative director.

True, Erin’s style has, arguably, made her more famous than her modeling. But aren’t Tahari’s customers working in offices and grabbing a conservative dress on their way to a summer home? And aren’t Wasson’s fans dancing on tables in ripped denim and sheer cotton tanks? And doesn’t Terry Richardson make everything just a little bit dirty?

We’re having trouble picturing this.

September issues can’t come soon enough!