In conjunction with the launch of the the Project PEP collection we told you about back in June, Jimmy Choo and the Elton John AIDS Foundation are holding a photo competition open to all of you.

The theme of the photos should be “You, Your Shoes, and 72” (and no you don’t have to use Choos in the shots!) Project PEP benefits the Simelela Rape Centre in South Africa with a chunk of the money going toward the HIV-preventative treatment, PEP. The number 72 is significant because that is how many hours rape victims have post-attack to be given the medication.

1. Nina, can you hear me?

2. Lifetime, you’re kidding about those “most talked about season” commercials, yes?

3. As far as bridal challenges go, could you have picked a worse week editorially? Nope!

4. The rest of you also thought Tamara was going to be a bigger bitch, right?

5. Would Anja have totally killed in Gordana’s dress? Of course. Sorry for the rhetorical.

6. MK, did you just bring up Cher? Yep, you did. Thank you for balancing out the bad and the Nina-less with a little bit of diva - even if it wasn’t your pithiest moment.

At the end of August, we wrote an Adventures in Copyright begging Alexander McQueen to do something about Steve Madden’s blatant copies.

Some of you agreed, one commenter asked, “Do you think McQueen cares this much?” To which of course we’d heartily answer yes.

So you can imagine, or try to, how high we jumped for joy when this morning, WWD announced that McQueen’s suing Madden.

The suit, filed in Manhattan October 1, calls Madden’s Seryna bootie a “studied imitation” of McQueen’s Faithful and points out, like we did, that the only detail missing is McQueen’s trademarked skull zipper. In exchange for Madden’s attempts to profit off of the Brit’s “widespread media attention,” they’re asking for an injunction, profits and payment of legal fees.

Now if we could just get Messieurs Blahnik and Louboutin on the case, throw in Tamara Mellon’s attitude, Jessie Randall’s charm and Marc’s spunk, this could be the most fashionable class action lawsuit ever.

I wear out my shoes like nobody’s business. This is the curse of New York. You don’t need a car, but you’ll spend a gazillion dollars at Shoe Service Plus, constantly fixing the soles and the taps on the heels that you already spent a chunk of a paycheck on. And then there comes a sad, sad day when perhaps that once gorgeous pair just doesn’t look acceptable anymore and they are retired. Sniff, sniff.

If this has ever happened to you with a pair of Jimmy Choos, this is going to be very good news for you. The company just today unveiled, Choo 24/7, a capsule collection of 28 classic styles, with updated lasts, colors, and finishes. Hooray!

Jimmy Choo’s next up for H&M.

Tamara Mellon is designing shoes and bags for the Swedish mega-store, as well as a full women’s collection for the November launch. The clothing, however, is meant to complement the accessories, not the other way around. They’ll also do a full range for men.

The whole things sounds kind of weird to us. We’re usually thrilled with H&M’s design collaborations and we know girls will scramble to buy something stamped ‘Choo’ - but why not let Jimmy Choo stick to accessories and find another great designer, one who’d love the opportunity, to design a solid clothing collection?

Not that we won’t be there on opening day, it’s just that we’ll probably bypass the clothes for the tallest shoes we can find.

YSL’s launching a “new vintage” capsule collection at Barneys next month.

The clothes will be made from fabric recycled from the YSL archives and built into some of their most memorable designs. Does that mean safari jackets made from Yves’ original left over fabrics or a reconstructed le smoking jacket made from pieces he actually sewed?

Not sure, since the above news is buried in this morning’s WWD article on the luxury world’s latest tactics for attracting those customers still willing to drop thousands but unwilling to do so without pampering.

The trick is, according to Robert Burke, “to get traffic that’s not associated with sales.”

So they’re getting personal. Jimmy Choo hosted a party at Tamara Mellon’s house, Hermes launched a traveling photo exhibition (of course, the photographs are of Hermes product) around which they throw intimate shopping parties and Jil Sander threw a fashion show for 250 of its nearest and dearest clients which resulted in solid sales for the week directly after.

Apparently, there’s no limit on how far luxury brands will go to attract even a single new client - though we bet they’d stop short of tattoos.

We think Revlon might be trying to revamp its image.

Not only did they bring on Gucci Westman, former head artistic Lancome honcho famous for her Fashion Week work, earlier this year, but now they’ve brought on Tamara Mellon to the Board of Directors.

The Jimmy Choo founder said she’s happy to leverage her “consumer insights and experience in the luxury fashion business” for Revlon.

So does this mean $30 mascara for a drugstore mainstay?

Maybe. But we’re pretty sure it means Revlon eyeshadow under our seat at Halston…