This morning’s Times tells of more bad news for Condé Nast, or rather actual numbers on news we already knew would be ugly. The company’s ad pages are down by 1/3 or 8359 pages. W is one of the worst hit, down by 46%. Oof, that’s definitely gotta hurt.

We’re all well aware of the cost-cutting that’s already gone on. So what to do next to get readers and advertisers excited?

Apparently InStyle thinks it has an idea. Its December Taylor Swift cover has a 3-D component wherein you hold up the magazine to a webcam and see a 45 second video of Taylor surrounded by snowflakes.

The 3-D theme continues inside with a bunch of advertiser participants like Michael Kors and YSL Beauté. We’re not quite sure exactly how this works since we don’t have the actual issue in hand, but according to WWD there are click-to-buy features and videos. And it sounds like the advertisers are pretty jazzed about it…at least for now.

Were it not for our secret addiction to The N, we would not know about Taylor Swift, the legally blonde country star who loves pink and puppies and ruffles and therefore doesn’t really interest us.

But L.E.I. is banking on the fact that Taylor interests a ton of tween girls, because they’ve just signed her as their new face.

Taylor isn’t the first MTV babe to nab a mall-based sportswear campaign:

The Laguna Beach crews were Bongo faces (as was Liv Tyler in her day), and Fergie had a good run with Candie’s.

Let’s just hope that Taylor sticks to modeling the clothes, and not actually making them…