Yesterday afternoon, The Daily posted an imagined interview with the November issue of Allure. The story’s set up as a look at what it’s like to be a glossy mag in a world that’s constantly downsizing.

Its tone, however, made it feel more like an interview with a petulant, somewhat ditzy, undernourished starlet. Full Disclosure: I’ve worked at both places, but this left me wondering where The Daily’s flood of negativity towards the beauty book was coming from. Take this exchange for example:

Does it embarrass you to scream words like “sexiest” month after month?
Even a glossy can blush. We’re using variations of that word more than ever before. It must sell or something. But why not use it in top left then?

And this one:

Do you move on the newsstand? Be honest.
It really depends. Sometimes I linger, especially in bodegas. I do better at airports. Even with my strict exercise regime and all that green juice, I feel totally lame when the US Weeklys of the stand outperform me. If I could cry, I would. I think I have body dysmorphia disorder.

One person can only cover so much of London Fashion Week, so check out The Daily, from the Rubbish team, for runway highlights, cooking class with Richard Nicoll, backstage photos, Somerset House street style & more.

photo courtesy FWDOn its most basic level, Fashion Week means heels, ‘wichcraft and The Daily - the industry mag pumped full of juicy gossip and pretty pictures that occupies the hungry, waiting crowds.

It’s usually covered by a model, sometimes a designer or last year even Glenn O’Brien as the face of Interview’s mess. But this year we hear an entirely different type of person might grace a cover - Danielle from The Real Housewives of New Jersey and her recently signed to IMG daughter, Christine.

And in a weird Housewife twist, the mother daughter pair was shot by Gilles Bensimon. Half the shoot was solely Christine and if any of this actually does make a cover, we’ll bet on her solo appearance.

No word on just how jealous Kelly is right now.

It’s been a lonely month here at Fashionista and we’re so excited to have Abby Gardner on board! I might be shy, but she’s a totally open book - so if you want to know where she’s been and what she’s done up until now, read on for a mini-Life With in which she answers questions I thought you might ask.

Hello!! So I’m the new girl here at Fashionista and I couldn’t be more excited to be here. And to finally lend Britt a hand. She’s been doing an awesome job, basically solo for weeks now. So, we were trying to think of how best to introduce me to you and decided to go with a modified “Life With” column. It’s one of my favorite new things on the site. Feel free to leave questions in the comments section.

The lingo of fashion is hard to master, especially when it comes to oxymorons.

There’s “low high heel,” “jolie laide,” and “alligator skin” (uh, hello, they’re not warm blooded and therefore have no skin…). And now there’s one more: “Daily Weekly.”

It’s the new branch of Fashion Week Daily, the IMG publication with the website, the Fashion Week magazines, and now, a weekly newsletter (on paper!) chronicling the last seven days of style.

So now the logistics:

Having a daily website and a weekly magazine works really well for New York and NME, but they have too much content. Can The Daily create a fashion feast for both the internet and a new glossy? And - more fun to think about - who will be added to the masthead to help churn out the chic?

Stay tuned, this should be a fun one.

Another to add to the non-speculation ring:

Worshippers of pure glamour, fear not. Marchesa is most definitely holding their Fashion Week presentation.

It’ll take place, like last season, at the Chelsea Art Museum on Wednesday, February 18th.

The very formal presentation takes place the same day as Oscar de la Renta’s twin shows.

So basically, all we need is L’Wren Scott to pick the 18th as her day, too, and it’ll officially be the fairest Fashion Week day of them all.

Go Fall 09.

The Daily’s reporting that Zac Posen is working on a diffusion line - right now! - but he won’t confirm exactly who it’s for/with yet.

Apparently, his fragrance with Fabien Baron is kind of an entry into a new half-Zac universe, which consists of “several” lower-priced collections.

So is this like a save-the-date for an upcoming Target/H&M line? Or more like Z by Zac? (Though we definitely think Zac Attac would be best, if he is in fact working on a bridge line rather than a collaboration with a retail chain.)

Only time will tell, but either way, a $100 Zac dress would definitely be worth a dip into our checking account.

In light of diamond prices taking a significant dip, Harry Winston’s made a big change. They’ve quietly launched an e-commerce site called the Harry Winston Online Salon.

It consists of only diamond jewelry, much of which is winter-themed (like at left), ranging anywhere from $6,000 for a pendant to $135,000 for a necklace.

Our first thought: Who the hell drops a mortgage payment online?

Our second thought: Well, it’s Harry Winston, so even though you lose all the magic of the glittering jewels in their boutiques, you definitely know what you’re getting, so the quality wouldn’t be any different than from jewelry bought there in person.

And yet, we still can’t help but feel like:

1. This comes dangerously close to diluting their brand image (Marilyn Monroe singing, the storied old house, etc) by placing their goods in the realm of shame shopping, which usually consists of bags and shoes.

2. Even though Harry Winston has famous standards, we still don’t see ourselves casually charging $20,000 to our Amex, even though it’s technically the same as doing it in the store (assuming you know what ten carats of bling look like on your ears.)

So many questions: Would you buy major jewels online? Or is that left for minor accessories - and should all major jewelry purchases be made in person? (Because, as much as we hate to admit it, we can’t imagine how we’d feel if we were on the receiving end of a major gift, and learned that the necklace/earrings/ring was purchased while watching television…)

“Um, I think it’s British Vogue.” - Piper Perabo’s answer to “What’s your favorite Vogue moment?” at a very American Vogue, very Anna party.

Modelinia, the new site about models that hasn’t even launched yet, just hired on Bianca Posterli, one of the Daily’s reporters.

This is now the second person to leave the Daily for another website, recently.

But at least there are two good pieces of news in there:

1. If you’re looking for a job, you can guess who’s hiring.

2. Not all job switches are lay-offs these days.

Maintaining a contact database can be excruciatingly boring though often necessary, depending on what kind of job you have.

So here’s some great news for all you assistants out there:

Rhonda Richford and Kristen Calavas, formerly of BPCM, have created an incredibly extensive online directory of PR contact information for pretty much ever fashion brand / stylist ever, called TheLookBook.com. Need to get those Margiela jeans in the office stat? Try James at Staff International. Want to ask Annabel Tollman which designer Scarlett was wearing last night? Try her through Magnet.

The truly incredible part is that all this information is free, at least for now, though a little dangerous if you don’t feel like getting random e-mails from people looking for work, no?

“My bed is a Syrie Maugham 1930’s sleigh bed, upholstered in a chintz of deep pink cabbage roses garlanded with blue ribbon and outlined with moss fringing, very butch. If I wasn’t lactose intolerant, I would be eating rose and violet creams in it and reading Barbara Cartland romances.” —Hamish Bowles on what he likes in bed, in The Daily.

Wait, for real, no more Sasha?!