The dark days of print publishing have hit every player in the industry. Some harder than others but no one has been spared from a massive downturn in ad sales and loads of layoffs. This week is expected to bring another large wave at Time Inc.
Mediaweek is reporting that in response the heads of many of the big publishing houses (including Jann Wenner, Ann Moore of Time Inc, and Cathie Black from Hearst) are talking about getting together for a marketing campaign aimed at, well, saving print.
At this point, we don’t think this is the worst idea, though it could lead to some random cross-promotions. But combining resources really never hurt anybody. So let’s get Condé and Hachette on board too and get innovative. You can’t throw old ideas at this problem.
We can’t wait to see what they come up with.
Bloody Good: Those are $800 blood brooches. Ick, but they fit perfectly with our Halloween spirit today. But really how does one even think to design something like that? {The Moment}
Get Online: As the print world crumbles, new magazines continue to launch on the interwebs. We love that Glossy is put together bi-monthly by a group of 16-25 years. Impressive. {Issuu}
Bags of Becks: Well not exactly, but rumors are flying that Victoria Beckham will be adding handbags to her line. We hope that doesn’t mean she’ll stop carrying that ginormous Birkin we love so much. {ElleUK}
Yikes: Economist-types keep saying the recession is over, but I’m pretty sure the 540 people about to lose their jobs at Time Inc would beg to differ. God, we hope this stops soon. {NY Post}
Continue reading Mid-Day Snack…
Time Inc. is halting production of its fashion title offshoot, Time Style & Design, according to Keith Kelly over at the Post.
The magazine was publishing quarterly under the direction of former Anna protégé and pre-Glenda Harper’s Bazaar EIC, Kate Betts. Like so many other publications, the collapse of the luxury market is to blame. Though Time Inc. says that this is definitely a “suspended publication. We’d hope to bring it back when the economy improves.”
Kate Betts will still be covering fashion for big Time. But sadly the other editorial staffers lost their jobs just as they were gearing up for Fashion Week.
Here’s hoping the magazine can stage a comeback. I rather enjoyed the news-based intellectual angles to many of the stories they covered.
Last week, you might remember that ELLE Accessories kind of folded, along with a few more print magazines, and CosmoGIRL! died just before that.
Now, Time Inc’s announced that they’re cutting 600 jobs from their company, instituting a total restructuring of the management of their titles (which includes In Style, easily the most widely-read fashion women’s magazine on the market) and will now be regularly lending writers between magazines, presumably to save on pay. And Time’s the world’s largest magazine publisher with 130 books on its roster.
For now, they’re saying that none of their titles are folding. Whether anyone should really believe that remains to be seen. But here’s a thought:
Time is widely regarded as one of the best companies to work for. Anyone who’s ever worked at In Style will go on and on about the hours, the pay, the benefits, and especially the general culture of super nice people who are all sans ‘tude.
But what happens when you strip staffers of their sense of security and inevitably make everyone more competitive for their jobs?