A couple of years ago, there was a bit of a stir in the film industry about manufactured critic quotes being used in trailers and DVD releases to deceive audiences. And while the studios took some flack, no major legal battles ensued that we’re aware of.

Now, fake reviews of a different sort are the focus of an initiative by New York Attorney General Andrew Cuomo - and the beauty industry is up first. The AG’s office has recently been going after websites that post phony consumer reviews and comments about their products and procedures. It’s referred to as “astroturfing”, referencing the fake surface used on sporting fields.