This morning brings a boatload of news in the digital and iPhone application world. Gucci’s launched their free app which includes personal playlists from Frida and Mark Ronson, a feature where you can play DJ and mix your own beats, and of course lookbooks and news from the design house.

Every week seems to bring another designer entering the application marketplace, but props to Gucci for consulting with Mark Ronson to give theirs a bit more individuality. And, hey, it’s free.

What won’t be free is the application that Condé Nast is launching for GQ in mid-November for $2.99 on iTunes. WWD reports that it will be a fully-translated version of the magazine, and also offer up a wide range of new platforms and possibilities for advertisers. The technology that created it was actually developed in-house at Condé, will be used across other titles, and can be adapted for any sort of e-reader that comes along. (We’re assuming that means Barnes and Noble’s The Nook, which was unveiled yesterday and even has a fashion spin with designer covers by Kate Spade, Jack Spade, and Jonathan Adler.)

A couple of weeks ago we wrote about Tahari’s iPhone application and now Donna Karan is jumping into the mix.

The designer sees it as an extension of her in-house publication, Woman to Woman. She told WWD, “This iPhone application is the modern evolution of the time I spend with my customer in the dressing room. Only now I can reach a world of women immediately, speaking woman-to-woman about clothes, objects of desire and personal passions.”

You can look through runway looks, of course, and then send a wish list to a personal shopper. There are also videos, things that inspire Donna, and photos of her travels. She’s also doing a “Proustian” questionnaire with someone she likes, starting with Iman. Knowing that the designer can often veer into quirky Zen-ness (and we mean that in the best way) we can’t wait to see her questions.

Are you guys into all these designer apps? I’m not 100% sold that I will ever use them regularly. Though I’m not the app-happiest person I know. Word Warp is usually enough for me.

The iPhone keeps on expanding. WWD reported this morning that Elie Tahari is launching a free application next month that allows users to see the entire Fall 2009 collection, as well as zoom in for detail shots.

Sounds a lot like Style.com, but there’s more to it. The app is buying-based, so it’ll show you the looks and guide you to places online where you can purchase them. It’s a smart move, as designers in the past year have become increasingly aware of catering to the consumer.

And while a woman could click through the looks on Style.com and admire them, she couldn’t go much further than that. This tool could (as the brand is undoubtedly banking on) bring in new customers.

We’ll be watching to see which companies - that we are more likely to frequent - follow suit. And may we suggest that they include a feature that alerts us as pieces start going on sale, and lets the app direct us to the best deals, too?

—AMANDA JEAN BOYLE

If the hot pink helmets Stephen Jones made for Giles last season weren’t quite hip enough for you, don’t worry.

Karl Lagerfeld’s one upped the Pac-Man reference. The designer showed his eponymous line this morning and sent out a parade of models rocking fur and crystal covered helmets.

What you couldn’t see from the audience were the iPods playing a slideshow of the collection. The elbow length gloves? They came equipped with iPhone holders, just in case your clutch is so tiny it can’t hold a phone.

The helmets and the caged heels were the best part of the if-Karl-were-a-woman-this-is-what-he’d-wear collection - though watching Jessica Stam hold back laughter as Peaches Geldof and Cory Kennedy wildly cheered her on from the front row was pretty good, too.

Also, if we could ask Karl one question it used to be, “What’s it like to have a butler hold your crystal goblet of diet Coke everywhere you go.” Now it would be, “Why did three men with plastic instruments slowly walk down the runway before the models and pretend to be a band, without actually moving their fingers?”

Over the weekend, you may have read about Lucky magazine’s new iPhone application, Lucky at Your Service, a shopping feature that allows readers to locate the exact location of any item featured in the March Lucky, complete with a customer service center that will text you with notifications like, “Your Chloe dress is now set aside for you at the Soho Bloomingdale’s.”

So far, the service is free and you can only locate items featured in the March issue. But in the future, Lucky wants to offer users the ability to search for items in upcoming issues, too, which has us wondering:

1. For how long can this service co-exist with the magazine itself? Why pay for the print edition when everything in it will be available in your phone, and with the added bonus of being able to automatically pin point where that perfect pair of booties is hiding?

2. There’s no way this can be free for too long - We picture Lucky at Your Service becoming a hit with Lucky readers (the same people who pay to read a catalog - though, full disclosure, we think there’s nothing to get you in the mood for Fall fashion like the September Lucky) which would pretty much make the print edition useless, probably within a year.

So, does Lucky realize this? Absolutely. We think this is the smartest method to fighting folding - while preserving your brand image, too - we’ve seen so far.

Yesterday, while texting, we made a discovery.

We, like everyone else, already knew that iPhone has some issues with spell checking more uncommon words. But when we texted “chanel” to a friend, our iPhone turned it into “Chanel.” Impressed, we tried some more, and learned that iPhone has some eclectic taste.

iPhone knows to correct / capitalize: Chanel, Jacobs (but not Marc), Burberry, Stella McCartney, Alexander Wang, Alberta (but not Ferretti), Calvin Klein, Versace, Dior, Stuart (but not Jill), Halston, Hermes (though, in fairness, it also knows “Aphrodite”), Posen (but it turns “zac” into “sac”), Erin (but not Fetherston).

It did not know: Chloe, Gucci, Prada, Louis or Vuitton, Vogue, ELLE (in fact, it turned “ELLE” into “role”), Visionaire, Matthew or Williamson, Martin Margiela, Coach, Balmain, Balenciaga, Lacroix, Yves Saint Laurent, Mizrahi, Galliano, Gaultier, and it turned Hedi into “Jedi”, though we could go on (we did).

It’s Friday. Have fun.

We finally placed an order for an iPhone this weekend (we don’t like lines), and now we’ve just read about the millionth new thing available for it -

A Gucci icon.

Gucci’s partnered with Vodafone on a new software that will give users the option of keeping a Gucci icon (presumably the logo), on their iPhone’s desktop that directs users to Gucci.com (we’re willing to bet our sandals that it’ll take you straight to the Website Exclusives page under Accessories.)

We’re not sure who checks the Gucci site so often that they really need an icon for it, but you’ll have to go to Italy to find out - that’s the only place it’ll be available at first.

And hopefully it’ll be less annoying than the Gucci skin that’s been appearing in the backgrounds of some websites recently…

This just in from our shopaholic intern, Audrey:

Jill Stuart’s Soho store’s slashing prices, which means everything spring/summer is up to 60% off at 100 Greene Street.

That means you can grab a handful of great summer dresses with up-to-there hemlines marked down from $450 to $175.

That’s basically like buynig two for the price of one - and maybe still have something left over to buy us a tank top?

Wouldn’t it be fun to skip past the mile-long iPhone line with a bag of your new stuff?

—KYLE HAYES

We remember when Paris Hilton was the height of dazzle-me glamour, and she toted little Tinkerbell around town in a Louis Vuitton carrier.

It was then that dogs became more than just friends, sheep herders, or things that inconveniently pee. They transcended into accessories, turning up on red carpets, at restaurant tables, and on the Gaultier runway. And they spurned a ton of fashion-related products: “Chewey Vuitton” toys, Goyard collars and leashes, an entire wardrobe line from Burberry and Juicy Couture.

But now Paris has tarnished, dogs have (mostly) returned to the man’s-best-friend role, and there’s a new space for accessory spawn:

The super-deluxe cell phone.

LV and Chloe have made iPhone cases, Henry Holland and Giles Deacon have designed Blackberry wallpapers meant for download, and Diane Von Furstenberg has splashed her signature lip print on Sidekicks (rumor has it Heatherette is next).

There’s even a new line of purses designed especially for Blackberries, and spinning out of London’s Violet May boutique.

They’re absolutely gorgeous, especially for cocktail parties where you want a dainty clutch but can’t bear to be without your phone.

And yet, we have to ask:

Does everything need an accessory?