Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Thursday October 13th, 2011

Here Are the Top Ten Fashion Brands That Are Conquering the Digital Realm (Plus the Brands That Aren’t and Should Be)
Labels

Here Are the Top Ten Fashion Brands That Are Conquering the Digital Realm (Plus the Brands That Aren’t and Should Be)

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Fashion has been notoriously slow to take to the online world (particularly on the editorial side), but some brands are really getting it right. A smart digital strategy can translate to brand awareness, and ultimately, lots of sales.

L2‘s Digital IQ Index took this concept to the next level and released its third annual report card assessing brands’ “digital IQ.” The ratings they give range from Genius to Feeble. Digital strategy is often uneven, and this can hurt a brand. Per the report: “Although 94 percent of brands in the Index have a presence on Facebook, one in five brands still lacks e-commerce capability.” How annoying is it to try to buy something online, only to discover you actually have to leave your home? That kind of thing really matters to consumers these days.

So who’s excelling online and who needs a lot of help? Here’s the top ten list:

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Published at 10:47 AM

Monday August 22nd, 2011

11 Fall Ad Campaigns Improved by Cats
Cats

11 Fall Ad Campaigns Improved by Cats

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Here at Fashionista, we spend a lot of time looking at designers’ ad campaigns, especially within the last few weeks as the fall ads drop. We’ve even dedicated four slideshows to ranking them. After seeing the same ads in September issue after September issue, you can’t blame us for wanting to find a new way to look at them. Inspired by a recent post on OC Weekly, we realized we could actually improve the fall ads using photoshop and pictures of something else we spend a lot of time looking at: cats. So, without further ado, here are 11 fall ad campaigns improved by some adorable cats.

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Published at 6:53 PM

Tuesday July 19th, 2011

Nine of the Best Simple Black Leather Purses
Get Inspired

Nine of the Best Simple Black Leather Purses

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2011′s Beginners was a great film that made a lasting impression on me for a lot of reasons, one of which, I have to admit, was French actress Mélanie Laurent‘s effortless style. Most viewers probably don’t give Ewan McGreggor’s character’s girlfriends’ outfits much of a second thought, but that is precisely why they are so perfect. They are unpretentious, vaguely ’70s and casual, but still chic in the way that a cool French actress spending some time in Los Angeles would dress. She looks comfortable and young but still put together.

I left the theater wanting just about everything she wore (and a puppy and a French accent), but I still can’t stop thinking about the chic, simple black leather shoulder strap bag she wore throughout most of the movie. I can’t tell where exactly it’s from–it might be vintage–but it feels like the one chic, versatile accessory missing from my wardrobe. I’ve been on the lookout ever since and luckily there are tons to choose from in all price ranges–from J. Crew to Coach to The Row.

Take a look.

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Published at 5:30 PM

Wednesday June 29th, 2011

Last Night’s Party: Coach Celebrates the High Line with Paz de la Huerta and Dan Humphrey
Parties

Last Night’s Party: Coach Celebrates the High Line with Paz de la Huerta and Dan Humphrey

by Misty White Sidell

Crowd pleaser Coach hosted last night’s Summer Party on the High Line. There we found custom monogrammed luggage tags, Dan Humphrey (aka Gossip Girl‘s Penn Badgley) rocking some chest hair, and possibly even more exciting (depending on your appreciation for male cleavage): Grey Goose-spiked ice pops.

After accidentally trekking our best shoes through the park’s new water feature–warning: look down or you’ll get soaked–we stumbled upon a rouge-lipped Paz de la Huerta dressed in a black Gucci number and a re-issued Coach bag. It was the Boardwalk Empire star’s first time in the park since its re-opening, “I used to come here as a child before it was the High Line,” she told us. As for the attention her lipstick’s been getting these days, she said, “The whole thing is ridiculous, it has nothing to do with the color of my clothing. Tonight I’m not wearing a red dress, and I would never match this with black lipstick.”

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Published at 5:17 PM

Wednesday April 27th, 2011

Monday April 18th, 2011

Fashion News Roundup: Hannah MacGibbon is Staying at Chloé, Agyness Deyn Runs a Marathon, and Crochet Ruled Coachella Style
Fashion News Roundup

Fashion News Roundup: Hannah MacGibbon is Staying at Chloé, Agyness Deyn Runs a Marathon, and Crochet Ruled Coachella Style

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Hannah MacGibbon Renews Chloé Contract For Another Season: The British designer isn’t going anywhere (at least not yet) despite rumors that she was getting the boot at the French house. We’re hoping that MacGibbon’s Spring 2012 collection is her best yet. {Telegraph}

Spotted: Crochet at Coachella: Our own reporter, Hayley Phelen, tells the Brit daily that Seventies style including floppy hats, clashing prints, flowing dresses, and crocheted garments reigned supreme at Coachella this past weekend. {Daily Mail}

Agyness Deyn and Henry Holland Run the London Marathon The designer and his muse both hit the streets this weekend for the 26.2 mile race. Aggy called it a powerful experience, while Holland took to Twitter to exclaim “NEVER AGAIN!” {Vogue UK}

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Published at 1:00 PM

Thursday April 14th, 2011

Fashion News Roundup: Dov Charney Wants to be Like Hugh Hefner, Dita Von Teese Designs Lingerie, and J.Crew is Opening Across the Pond
Fashion News Roundup

Fashion News Roundup: Dov Charney Wants to be Like Hugh Hefner, Dita Von Teese Designs Lingerie, and J.Crew is Opening Across the Pond

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Dov Charney Wants to Recreate Hugh Hefner’s Lifestyle Circa 1970: The New York Times‘ piece on Charney is full of interesting tidbits. Ilse Metchek, president of the California Fashion Association and friend of Charney, says that the controversial CEO of American Apparel’s 20-room home is like a “dormitory.” On his front yard? A sculpture of a hand giving the middle finger. How fitting. {NY Times}

The World’s Most Expensive Shoe: Your Louboutins got nothing on these solid gold heels that are encrusted with 2,000 diamonds. The shoe, created by jewelry designer Michael Shellis, are going for a little over $200,000. {Telegraph}

J.Crew is Heading Overseas: The all-American brand plans to open shop in the UK at the end of the summer. {Elle UK}

Models as Mannequins: In the catalog of the upcoming exhibit, “Alexander McQueen: Savage Beauty” at the Met, the photographs of white mannequins in the designer’s creations are actually…real live models. Photographer Solve Sundsbo was able to create the illusion thanks to Photoshop, makeup, and lighting. {Racked}

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Published at 1:57 PM