LONDON–Last night in London’s Soho district, avant-garde concept store Machine-A hosted the launch of an exclusive knitwear collection from NewGen designer Craig Lawrence. Using black for the first time, he created metallic laddered biker shorts, crop-tops and fingerless gloves with the aim to design something quintessentially London.
Located in an old tailor’s shop in what remains of London’s minuscule fabric/garment district, Machine-A has raised more than a few eyebrows with its stable of edgy designers and their shop window exhibitions, the first of which involved a “life-size knitted masturbating man spurting over a pile of knitting magazines.”
Founder and creative director Stavros Karelis has gone beyond simply creating a platform for emerging designers by purchasing outright the majority of his stock and even funding the production of a handful of cash-strapped talents. Future plans include a 10 person workstation providing designers the tools and expertise required to produce their collections.
The party, spilling out onto Berwick St. included towering trannies in Craig Lawrence dresses dancing in the balloon-filled vitrines and was attended by The Guardian‘s Sarah Mower, wigged-and-bearded expat Andre J (fresh off a shoot with uber stylist Nicola Formichetti for Arena Homme for which he wore a gold Balmain gown) along with bloggers Susie Bubble and Yu Masui.
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