British supermodel Naomi Campbell is working on a denim collection for Italian fashion brand Fiorucci, Sassybella reports. The collection is rumored to be debuting during Milan Men’s Fashion Week, which starts tomorrow.
We’re not at all surprised that Campbell is designing; however, it’s an odd collaboration for a couple of reasons, the first being that Fiorucci hasn’t really been relevant for decades. Since seeing success in the ’70s and early ’80s, the brand has suffered through mismanagement, legal battles and, eventually, several failed relaunches. Perhaps this is a sign of change for Fiorucci, which was recently acquire by Italian company Ittierre, who currently holds licenses for Balmain’s second line, CNC Costume National and Galliano, among others (although, those brands don’t exactly seem to be riding the waves of success these days either).