Lacoste Spring 2012: Sportiness Without Any Actual Sports
Chances are when you think of Lacoste, you think of a pique polo in pale pink adorned with a cute little crocodile. The brand, while never forsaking its roots, is looking to elevate itself off the tennis court and golf course and into your daily wardrobe, with very intriguing results this season. This is Felipe Oliveira Baptista’s first collection for the brand–you’ll recall that former Lacoste creative director Christophe Lemaire decamped for Hermes last year. While Lemaire invigorated the brand a lot, Baptista seems to be out to really turn it on its head.





