One of the things we always look forward to in the pre-fashion week madness is all the pretty show invites that land on our desks.
The invites often give you an idea of what to expect from the show, too. This season, we’ve seen neon, translucent pink rubber; holographic birds; and used Petri dishes (yes–really).
We’ve rounded up some of the more eye-catching and creative NYFW invitations to show up in our mailbox so far. Aren’t they pretty?
When the Obama family took the stage, victorious, on election night this past November, everyone took note not just of Michelle Obama and what she was wearing but also of her daughters: Sasha and Malia had grown up! The New York Times‘ Cathy Horyn tweeted, “The Obama girls might be the fashion news tonight–full skirts, bright color, cute.”
And when WWD asked designers to submit sketches for Michelle Obama’s inauguration look, most submitted designs for her daughters as well.
Should we be concered with the Obama girls’ fashion?
The Clothes: Girlie and adorable (classic Lauren Moffatt) with a seventies and athletics-inspired edge. There were a lot of quirky prints–polka dots, colorful stripes, and tiny triangle prints–in offbeat color combos. Each look was styled with a vintage badminton racket or vintage bathing caps (for swimwear) and tennis sneakers with a thick flatform sole. The Read more →
When you were a kid, it didn’t get any better than finding an invitation to the most popular girl at school’s birthday party in the mail. Well, that’s kind of how it feels for us at Fashionista when NYFW rolls around each season–without the added pressure of getting the birthday girl a better present than Read more →
Lauren Moffatt‘s fall collection was right up our alley–almost literally, as it took place across the street from our former office (and only 3 blocks from our current one) on Mott St. at The Old School. We couldn’t imagine a more relaxed, unpretentious, and adorable start to to fashion week. From the perfect venue to the staging of the presentation to the clothes themselves, everything was an example of Moffatt’s unrelenting attention to detail. Moffatt, who is as lovely as her clothes, told us she has always loved the simultaneously buttoned up and undone look of school girls and the venue lent itself really well to the concept.
If you’ve watched Bridezillas, you know it’s difficult to plan a wedding. Every detail is mulled over ad nauseam: the music, decor, seating arrangements, the dress, and, of course, the invitations.
Fashion Week is kind of the same way. Design houses are in a frenzy, burning Lana Del Rey MP3s, obsessing over the set design, sitting in on model castings, making sure the most prominent editors get choice seating, and sending out creative invites to garner excitement (rather than panic attacks) over the several shows they will have to sit through and ultimately, report on.
Just as every bride wants her invitations to capture the essence of her wedding, designers are behooved to get a little creative with their invites. To show you how funky some brands get, we’ve compiled the most interesting invites we’ve received. From embossed flasks to digital picture frames, click through for the fashion show invitations that got us most excited.
Deal: Girlie tops and skirts for $90, dresses for $120, and coats for $160
When/Where: Tuesday, November 16th through Wednesday, November 17th. Daily 9am—7pm. 214 W 29th St between Seventh and Eighth Aves, suite 1503 (no number)
Honey in the Rough
Deal: A nine-day pop-up offering 50% to 70% off Surface to Air, Tsumori Chisato, United Bamboo, and other designers
When/Where: Friday, November 12 through Sunday, November 21. Daily noon—8pm. 129 Rivington St between Norfolk and Essex Sts (212-228-6415)
Lauren Moffatt launched in 2000 when the designer and her partner, Rob Pepin, met at school in Philadelphia and started their own vintage-inspired collection.
For the first two seasons, Moffatt sewed and constructed all the pieces from her home, which believe it or not, was a 31-foot sailboat docked on New York City’s Hudson River. That’s amazing.
Since their days on the Hudson, the line has evolved while still remaining true to their original aesthetic.
Their Spring 2011 collection, “The Honeymooner,” is filled with fun patterns, colors, and details. Take a look at some of my favorite pieces from their amazing lookbook, which was styled by Michel Onofrio.