Once a hip, in-demand brand’s been around for a couple of years, buyers begin to expect a bridge between Fall and Winter collections. Resort provides this connection. It means more work and more challenges, but it also means a rounder, fuller year in terms of sales as well as design scope.
Flora Gill and Alexa Adams of Ohne Titel are at this pivotal point. Buyers are demanding more of them, but how does such a young brand launch a resort collection? For Gill and Adams, the extension means taking their most admired pieces and making them fresh for the season. I wouldn’t call the selection a group of classics, but rather standards.