Beyoncé put a new designer on the map last night.
For her Super Bowl halftime spectacular, she and everyone else on stage wore costumes by New York-based designer Rubin Singer–not Givenchy, not Mugler, but 34-year-old Rubin Singer, whose eponymous line is just six years old. Cathy Horyn’s story in the New York Times, breaking the news that Singer had designed Beyoncé’s costumes for the Super Bowl was headlined, “Hey, Beyoncé, It’s Your Look, but Maybe His Moment.” Based on the buzz Singer is getting today (his publicist tells us the phone has been ringing off the hook and there’s an increased interest in Singer’s fall/winter 2013 presentation next week), we’d say it’s definitely his moment.
We hopped on the phone with Singer just before he left New Orleans less than an hour ago. He told us how he’s feeling, how he kept it all a secret, and what he hopes to do with the exposure.