Steven Alan is a designer who knows who his customer is, what they want and how to give it to them: No frills, no bells-and-whistles, just well-designed, well-made clothes that regular and fashion folk alike can actually, you know, wear.
Needless to say, his Fall 2012 presentation, set in a low key space at Pier 59, was no different. There were sturdy wool dresses, pretty blouses, and menswear-inspired outerwear for girls, and, for the dudes, there were a wide array of cool suits and separates that would look just as at home on a stockbroker as they would on a LES hipster.
“The inspiration was Diego Rivera, the exhibit at the MOMA,” designer Steven Alan told us. “We went there–myself and my design team, and we just loved the whole thing–you know, the canvases, and the cement.”
On a dreary, drizzling September day when summer’s end is painfully felt, Steven Alan’s Spring 2012 presentation gave us a much-needed dose of color.
The collection bears Alan’s Americana stamp, invoking a ’60s slightly preppy beachcomber with his signature suit-style separates offset by chambray accents, playful prints
(see a baseball player-printed frock) and straw hats. Fall’s muted, West-Coast-canyon palette was amped up to bright citrus hues and tennis whites inspired by the watercolors of artist Alex Katz.
Today is the day of ecommerce site launches. Earlier, we told you about Google’s Boutiques.com and later we’ll be telling you about new retail/editorial shopping site Of a Kind, both of which launched today.
But now, let’s discuss Reserve, which just launched on Refinery29 a couple of hours ago. Refinery29, known primarily as an editorial site, has had a retail component nearly since the beginning of its inception. They’re currently partnering up with Lucky Shops. And today, they’ve launched they’re very own weekly sales site, which works more like Gilt City and Groupon than Gilt or Rue La La. Today’s debut sale with Steven Alan is definitely unlike any online deal in the fashion-only space, mostly because there is no online clothing shopping involved.