Five years ago we never would have said this, but: we were actually really excited to see what Tibi’s Amy Smilovic had up her sleeve this season. Really.
Lately, the designer’s cast her fourteen-year-old line in a new light, abandoning its hold as a Milly or Rebecca Taylor competitor. Instead of collections that are perfectly pleasant though always predictable, Tibi’s stepping into new territory: sharp blazers and strikingly full skirts, rendered not in flimsy fabrics, but luxe materials that merit a rising price tag (last season, a more lavish cocktail dress neared $800). The brand’s aiming for a different niche: stuff Olivia Palermo might wear, or at least, the kind of stuff that looks like it. Which makes sense, as the socialite, fashion darling, and soon-to-be website mogul is now the face of the brand.
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