It wasn’t until a store placed an order for nearly everything on offer that Melissa Coker of LA-based label Wren realized she had a bona fide fashion line. But the designer has certainly come a long way since then.
We caught up with Coker, who is now based in a spacious studio in downtown LA, where she produces her collections. Of course we were dying to know how one of our favorite indie labels grew from a hobby to a successful brand, and how Helmut Lang and Andre Leon Tally played a part. Read on to find out how Melissa Coker of Wren is making it…
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Tavi Gevinson recently starred in Wren’s fall 2012 short film, “Beware of Young Girls.” In it, she displayed several of her many talents, including singing, and inspired her directors (and I) to gush about about how great and smart and inspiring she and her website, Rookie, are. Indeed, Gevinson is someone to “beware of” in the sense that she’s got a bright future ahead of her. So, when Wren offered us the chance to shoot her a few questions, we asked her about just that. Click through for Tavi’s thoughts on shooting the Wren film, her toned down personal style, pursuing singing/modeling/acting and college, which she does plan to attend.
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