Fashionista

Thursday January 20th, 2011

DKNY To Host First-Ever Fashioncast on BigLive.com, With Commentary by DKNY PR GIRL
e-commerce

DKNY To Host First-Ever Fashioncast on BigLive.com, With Commentary by DKNY PR GIRL

Monday is a big day for DKNY. The brand’s Spring 2011 collection hits stores, and publicist DKNY PR Girl–Twitter handle @dkny–will be hosting an interactive webcast of the runway show on BigLive.com, a site that combines streaming video with social media.

Viewers will have the unique chance to discuss each look and get an insider’s perspective from DKNY PR Girl herself. We say: If you like her Gossip Girl commentary, you’ll love this.

Participants will receive an exclusive VIP discount code off the new collection on dkny.com and will have the opportunity to reserve looks that are not yet available in stores.

Tune in on January 24th at 10pm Eastern Standard Time by going to biglive.com and logging into your Twitter or Facebook account.

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Published at 6:01 PM

Wednesday January 19th, 2011

Jil Sander Navy Isn’t Designed By Raf Simons, But it Still Looks Amazing
Campaigns

Jil Sander Navy Isn’t Designed By Raf Simons, But it Still Looks Amazing

If you were as obsessed with Jil Sander‘s Spring 2011 collection as we were, the arrival of diffusion line Jil Sander Navy in stores–and online–is a welcome diversion. The collection isn’t designed by creative director Raf Simons, but it’s obviously inspired by what he does on the runway. (We are assuming it’s Simon’s team overseeing Read more →

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Published at 1:16 PM

Wednesday January 12th, 2011

New iPhone App Pose Allows You To Shop With All Your Friends, All The Time
e-commerce

New iPhone App Pose Allows You To Shop With All Your Friends, All The Time

Ever wish you had your best girlfriends around every time you went shopping so you could get their feedback before you made a purchase you might later regret? Enter Pose, a new free iPhone (and soon Android) photo-based fashion-sharing app, which debuted yesterday. The premise is that you snap pictures of pieces you find while shopping, then share them with your network which includes folks using the app, Facebook, or Twitter. Or don’t share your finds at all, and just use the pics as an archive of things you lust after.

When you do share a find with friends, or “friends” as the case may be, a unique page is created at Pose.com for that item. Friends can then comment and give feedback on the item in question. You get instant notifications when anyone comments.

Pose is a bit more selective and sophisticated than other fashion-sharing sites, like Fashism, where any random person can say “I like it” or “I hate it” and leave comments. It’s a more controlled way for the user to distribute content and elicit opinion.

There are a few different streams within the app: your own, everyone else, the most popular, and a category called Posers. Posers are handpicked by Pose and are either very stylish, very good shoppers, or both. Current Posers include Norma Kamali, Natalie Joos, Leandra Medine (Man Repeller), and yes, our very own Lauren Sherman.

While it’s unclear how Pose is going to work as a business, they’ll likely look towards models like Foursquare, where retailers can message users directly.

One issue?

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Published at 4:11 PM