V's photo shoots are always brilliant, but who knew their business savvy was just as sharp?

We found out today, when we got word that the magazine will put Kate Moss on an upcoming cover - with a set bought partly by V readers and Kate Moss fans, instead of by the magazine!

Here's the deal:

ShowStudio genius Nick Knight will shoot Kate in mid-December, on a giant floral background that his team will design.

That's where the fun starts - there's been a call on ShowStudio.com for flower donations , which Nick Knight will photograph for possible use in V.

According to their website, "Nick Knight will be photographing a variety of flowers to create a three-dimensional photo sculpture around which the supermodel will be posed. He is inviting all Kate fans... to send floral tributes to Kate...

Simple sprays of freesias are very welcome, and hand-ties of peonies even better, but our advice is to get creative to ensure your contribution stands out and makes it.

Accompanying greetings cards bearing written intimacies, proposals of marriage and general kind wishes (within the bounds of decency) will be given to Kate on the day of the shoot, so make sure you remember to include your name and location!"

As for their location, it's SHOWstudio, Export House, 25-31 Ironmonger Row, London EC1V 3QN.

Donations accepted until December 5.

Those who caught the Never Been Kissed marathon on Bravo this weekend may have spotted something fun:

A knockoff of Kate Moss' Versace dress that she sported with Johnny Depp!

The outfit's a little more dominatrix than Kate's, but it's undoubtedly inspired by Versace's design, and it's hilariously bad -

In the movie, Drew Barrymore wears it as one of the nerds in high school, desperate to impress Jessica Alba and the rest of her In Crowd!

Fortunately, Drew's chosen accessories - a hot pink cardigan and a neon feather boa - never made it to the TopShop selling floor...

Scene Two at the Mercer Hotel, as described by a socialite at dinner last night:

Photographers are staked outside the entrance, even though it's rainy and really cold.

Mary Kate Olsen is seated inside the plush lobby, debating the best way outside without smacking into them.

She calls her driver, then asks one of the hotel staffers if it's easier to exit out the back.

"Oh, those aren't for you," comes the reply, with a gesture to the paparazzi. "Those are for Kate Moss!"

Mary Kate safely leaves the building.

Wes Anderson should really make it into an animated short...

Phillip Green is already thrumming his PR drum for TopShop America, and to make sure we notice, he's enlisting his favorite majorette:

Kate Moss.

The model / legend / coolest girl we've ever met flies into town on Thursday morning, just as her new David Yurman billboard hits New York skylines (see left).

According to WWD, Kate's first official stop is 7th on Sale with the CFDA, but we hope she'll also hit some teeny New York boutiques like Min-K, Fille de Joie, and Foley + Corinna for inspiration -

After all, now that she's copied all the clothes she's found under her bed for TopShop, we're expecting another massively cool collection to be unveiled stateside with the new TopShop store.

PS: secret Kills concert while Kate's in New York? Just pay attention...