Patrik Ervell‘s has been a name to watch since he launched his eponymous menswear line in Spring 2008. His shows draw a hip who’s who kind of crowd, he’s stocked at all the right places (Barneys, Opening Ceremony, Creatures of Comfort), and he was a CFDA nominee for best menswear designer this past year. Men swoon over his clothes and girls do, too apparently. He told The Cut earlier this year, “at our online store, 20 percent of our customers are women.” So designing womenswear was the logical next step. His first capsule collection for women will land in stores and online this month.
“I’ve always had a lot of girls buying my menswear so it felt like a very natural step to take,” Ervell told us. “I think my girl might sometimes dabble in menswear pieces but the new collection also has a serious women’s component too.”
So what was different about designing for women?
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