Bravo to Sarah Jessica Parker for being brilliant at leverage:

Mere months after the Twilight series gets pegged as the next Harry Potter, and mere heartbeats away from its first movie release, the movie star releases a perfume called… Twilight.

Coty Inc. said in WWD today that the fragrances are based on “moments in time,” but we know the reality:

They’re based on a catchphrase that’s already made millions, and can stand to make even millions more.

Sadly, SJP probably won’t make a cameo in the actual Twilight, which is really a bummer - put her in some midnight blue McQueen and she’d be a perfect goth princess.

Wow, this just in from WWD:

The news we broke way back in July - that Arlenis is the new face of Lancome - is absolutely true!

Lancome can’t say exactly for how long the Dominican cutie will front their array of mascaras and lip glosses, but they can say that her ads, shot by Dusan Reljin, will break some time after the new year.

We’re ecstatic that our pick for best new model got such a huge (and coveted) beauty contract so soon out of the gate - remember that just at the beginning of this year, Arlenis was still a student without any idea she’d be posing for several editions of Vogue and walking for big shows like Oscar by the end of what would have been “next semester.”

And do we even have to mention how much we love that Lancome seems to be diversifying their stable of models more and more?

Jane Mayle isn’t the only ’90s upstart shuttering:

Hard Candy will also slim down by next season, selling only its gift sets and liquidating everything else, including the iconic pastel polishes that made the brand famous, thanks mostly to Clueless and MTV.

The good news in all this is that they’re liquidating their inventory, so you can get tons of makeup for under $5.

The bad news is you’ll never be able to pass on the joy of overpriced and juvenile, but amazing, nail lacquer to your daughter once she hits middle school.

Get it while you can.

Earlier this summer, Faran reported in Page Six Magazine that Daria Werbowy was sailing around the world all season - no cell phone, no internet, and definitely no modeling.

But it seems she got one more task done before taking off:

She shot a new campaign for Lancome where she demonstrates their amazing, expensive, incredible Oscillator Mascara - yes, the one with the vibrating wand.

The mascara, and the ad, launch this November, but thanks to a little snooping and a lot of Daria and Lancome adoration, we managed to score the sneak peek below.

Enjoy, and yes, the mascara actually does make your lashes do that…

We just got our August Vogue, and we were pleasantly surprised when we realized that Kate isn’t just on the cover - there’s actually an interview with her.

She rarely allows them (Johnny Depp’s old agent famously told her that not allowing interviews will allow her to maintain mystique), so of course we read the whole thing in like thirty seconds.

But tucked in between her cute little quotes - “Let me see if we can get the chopper” - Kate let out a little bit of news -

She’s not just working on a second fragrance for Coty (her first, Kate by Kate Moss will available in the States this August), she’s also working on makeup for them, a new celebrity-driven venture for the giant beauty brand.

Kate would be following in the model-makeup steps of Daria, who created a tiny range for Lancome earlier this year.

From Kate, we fully expect a sick range of kohl eyeliners, and no hair products whatsoever.

(On a sidenote, wouldn’t this compete with the makeup she sells for Rimmel, also owned by Coty? Guess she won’t be making mascara…)

Since the 90’s and the Fall runways are what’s on our minds most right now, we’ve been giving a lot of thought to black lipstick.

We saw it at YSL and Giles, and we kind of secretly see it on ourselves, but only with the right invitation, and only if we could pull it off without venturing into Morticia Addams’ territory.

We figure we could always switch it out for a super deep red or aubergine to go with super soft eyes, but then it might just look like dark lipstick, which isn’t nearly as exciting as a total mouth blackout.

But more importantly - would you wear black lipstick (on a night other than Halloween)? Or is this too reminiscent of that other 90’s blunder, Goth?

(And if you already have, then please tell us how you worked it - we seriously want to know!)

—AUDREY SMITH

Today’s WWD has images of the new Burberry campaign, for which Christopher Bailey dropped Agyness for lesser known model, Rosie Huntington-Whiteley

It might be a sad day for Agyness - Burberry was kind of her calling card, and the new campaign looks a little dull anyway.

But something tells us she might be too busy laughing her way to the bank to care - Shiseido’s swapped one serious face for another, dropping Angelina Jolie (after two years) for Agyness!

We love when beauty companies use real models, but probably not as much as Agyness loves that beauty company-sized paycheck.

We had a good laugh in the Fashionista office a few weeks ago, when The New York Times declared chipped nails to be trendy, and we were like, “Well shit, then we’ve been fashionable since fifth grade!”

Now Vogue UK wants to get into the messy makeup act, too, giving us instructions on “how to do Stam’s ‘starlet - post tearful tantrum’ look” as illustrated at left.

For the record, we’ve never seen or heard Jessica Stam throw a tantrum, but she looks awfully convincing as a girl seething glitter at left.

Vogue UK is awfully stoked to smear their makeup this summer, and it’s leading us to think there might be a general and very silly trend going forward:

Has fashion become so accessible that in order to truly seem “in,” you have to violate it in the most against-your-instinct ways? Like never washing / brushing your hair, chipping your nails, smearing your eyes… really?

It’s an interesting trend to discuss, and an interesting theory to volley, but we won’t examine it too much because frankly, our specialty is looking low maintenance. If being messy right now means being fashionable, then we might finally have a shot at that Vogue Best Dressed List… cough, Alexandra Kotur, cough!

Yesterday, Faran popped over to the London Hotel for a quick chat with Lauren Conrad about her latest project: An accessories line for mark, the brand that belongs to Avon Cosmetics and refuses to be capitalized.

A chunk of the conversation went something like this:

FARAN: Do you know everyone’s obsessed with your nails?

LAUREN CONRAD: Really?

FARAN: Obsessed.

LAUREN CONRAD: Well, that’s weird… yeah, I stopped doing black, and now I’m getting really playful. I just got this electric blue color, and also these metallic foils from Sephora that are kind of crazy. You push them down onto your nails and they stay there, like instead of polish. Oh, and I like going to party supply stores because they sell glitter nail polish that’s really intense. When you paint it on your nails, they look like disco balls.

FARAN: Yeah, we do that.

LAUREN CONRAD: I think nails are the place where you can be really weird and experiment… like I love orange, too.

Attached is a photo of Lauren, wearing red nail polish that was not so experimental. Thus far, her accessories line doesn’t include nail polish colors, but it does include a necklace for $22 that donates 100% of profits to charities that help young women combat domestic violence. You can go to meetmark.com for info.

By the way, if you care, Faran is wearing purple nail polish today.

We haven’t entertained the notion of blue nails since Clueless, but a week of gallery hopping may be enough to change our minds:

In the past seven days, we’ve spotted blue nails paired with Alexander Wang’s blue chiffon tank top, blue nails on some visitors at Mary Boone and Rivington Arms, and blue nails at the “hot” new club Santo’s House, which we keep calling Santa’s Village by mistake.

Above are blue nails as seen on an intern, and blue nails by Dana Veraldi, the photographer and graphic designer behind the Deer Dana creations (including the Agyness t-shirt).

You’ll note it’s not the same navy blue spread by Chanel and Dior this February, but instead something closer to Smurf.

If you ever thought to yourself, “God, it would be so nice to be Georgina Chapman”, here’s your chance to get the tiniest sliver of her life -

Stila’s offering the chance to have one of their Lip Colors named after whoever picks the best name! You:

1. Go to the site, and pick the name of the shade (no more than eight characters, but obviously something that uses your first name)

2. Write a tiny fifty-word essay on why they should choose you over the other 8,000 Alison’s trying to get their own lipstick shade (hint: this is the most important part)

3. Must do this before midnight this Sunday if you want to make it to seeing your name announced on July 1.

Good luck - especially if you’re named Jennifer/Jessica/Alison/Emily/etc

And who knows - since Stila does all the backstage makeup for Marchesa’s shows, you could yell out to Masha Tyelna that she’s wearing your color…

Well, someone at Proctor and Gamble thinks that you do.

The megabrand in charge of most things in your shower just inked a deal with the Canadian singer, according to WWD, and her essence of ick will be on shelves by Fall.

It’s not that we don’t sing Complicated and Sk8er Boi rather frequently in the office, it’s just that the arbiter of Hot Topic insanity might not be the best choice for a personal scent.

Unless you want to smell like bubble gum, Mike’s Hard Lemonade, Vans rubber soles, and hockey pucks all at once, in which case, this is probably your new perfume.

And now, a note from Faran…

Last night, I couldn’t find my mascara, so I grabbed my Lancome liquid eyeliner and gently painted my upper and lower lashes with its little, skinny brush.

I think it’s the best eye makeup I’ve ever had.

Instead of sticky clumps or threads, I just got a row of simple black lashes that looked quite natural and a little bit shiny.

I think it’s going to be my new routine, but I’m curious - does everyone else do this, too, and I’m just clueless? Or have I stumbled onto something so obvious, it’s perfect - you know, like the “xoxo” tagline in Gossip Girl?

Lemme know. And to the left is Chanel Iman, whose prowess with liquid eyeliner is astounding, considering when I was seventeen, I could barely use a hairbrush. Seriously, there are yearbook pics to prove it.

We fully admit we watched Living Lohan last night, and it was about on par with the latest Indiana Jones: Poorly planned, gleefully great when it wasn’t paying attention, and ultimately better with alcohol.

But as Dinah Lohan constantly Googled herself, and the show’s producers considered it a plot point, we noticed something awful:

Dinah was wearing black nail polish.

Her young but leathery daughter Ali was also wearing black nail polish.

Their rock solid assistant, whose sole job it seemed was to keep Googling the Lohans, wore black nail polish, too.

And so we knew, it’s officially over. Like Kristen Johnson plunging from the window in the best Sex and the City episode ever, this was “the end of an era”:

Black nail polish is dead.

But keep your bottles around, so you can coat silver barrettes, Tory Burch logos, and Prada sandal stones black, to make them cooler…

PS: The graphic at left is from Hollywood Grind. It has nothing to do with this article, except it shows Lindsay at age fourteen, and Ali at age fourteen. Odd how Ali looks like the older sister, isn’t it?

Sometimes, it’s the little things that make you happy.

This week, BeneFit Cosmetics releases PosieTint, a spin off of their famous BeneTint liquid that stains lips and cheeks (and eyelids, if you’re really brave and know what you’re doing).

The texture, durability, and ease of BeneTint is amazing, but the color hasn’t changed since it was first invented, and if you don’t like having a deep rose color on your face, it’s probably not the right product for you.

But PosieTint has the same formula, it’s just lighter and pinker.

You may think it would be best for fair-skinned girls, but we dare all of you with honey and coffee-colored skin to try it, too - it’s cool how great a sweet, light pink shade can look on darker skin tones.

Remember Bethany Hamilton, the heroic teen surfer whose arm was taken by a shark?

She’s fully recovered and… designing lip gloss.

Now 18, the Hawaii native has a line of lip products called Stoked that you can push up and down with just one arm.

They sell on Amazon for $4.50 and could probably be useful even if you’re not an invincible surf baby, but instead a really busy girl carrying coffee and keys in one hand, and a handbag and a cell phone in the other.

There will also be a movie made about Bethany’s life, but it probably won’t include any makeup endorsements (although really, who knows…)

Amy Winehouse may be elusively avoiding fashion contracts - and also detox and jail - but her influence rings clear.

Even when she herself can’t be present on a photo shoot, she seems to leak in anyway. We saw it in Vogue Italia when Lara Stone posed with massive painted tattoos on her body. We saw it in the Chanel Cruise show, when Siri wore crazy cat eyes and teased hair, and in the new Chanel ads with Coco.

And now, we’re seeing it on the Sephora website, where they grab Kat Von D, the tattoo artist and fetish model from TLC, dress her up like Amy Winehouse, attempt to sell her makeup line, and call her a beauty insider.

On the upside, she must be cheaper than the $1 million rumored to be Amy’s fee for a private appearance - and Kat will be clean and sober on a photo shoot.

Is getting a lipstick named after you the new replacement for getting your own bag?

Stila’s following in the footsteps of Behnaz Sarafpour/Gucci Westman and Tinsley/Dior, and giving the Marchesa girls their own lipstick shades.

After doing the makeup for Marchesa’s last four seasons, Stila’s finally let Georgina and Keren try their hand at picking out some colors for the face.

The Georgina will be a sheer red, the Keren’s a nude color, and the very fall-appropriate berry is named after Talia Shobrook, the makeup artist who helped create Backstage Beauty Collection, the limited-edition line Stila’s made using the colors from Marchesa’s Fall 2008 show.

The Marchesa lipsticks are permanent additions for Stila, retailing at $22 each.

Look for them in seriously every magazine ever come August - Stila is a well-known beauty editor favorite.