Rather than relying on police cracking down on fakes, Loro Piana's decided to make their goods un-fakeable.

They've created their own metal ring bearing the Loro Piana logo that'll be sewn into each of their cashmere products. The rings will be engraved with an identifying serial number that can be used to trace the origins of each product, down to which piece of fabric it was cut from and which batch of yarn was used to weave its raw fiber.

We think their initiative is great, even though we think it would be fairly easy for a counterfeiter to just throw any old number onto a metal ring to make the scarf appear genuine at first glance, but then again, maybe the process would just be too expensive to make the fakes worth it.

(In other counterfeit news, we hear Forever 21 is about to be embroiled in a huge fake-related battle - a tipster says an LA lawyer is "representing a handful of names bringing some big suits against them" - care to take some guesses?)

We have it on good authority that Marc Jacobs didn't love his Friday night lights last season, and he'll be moving his show back to its traditional time slot, on Monday night at 7 pm / 8 pm / 9 pm / 4 am / your guess is as good as ours.

Marc and Robert Duffy famously pushed their show forward to the last Friday of February's Fashion Week, in order to give themselves more time to finish the collection. In fact, their latest show started so promptly that editors who were even 10 minutes late to the spectacle got shut out of the production, which included a lot of cable knit cream stuff, and also Sonic Youth performing.

It'll be fun to see when the show starts this season, but there's one thing for certain:

Everyone will show up promptly 10 minutes before the show says it will start, even if it ends up running much later.

And as usual, we are already so stoked.

The mystery face of the upcoming Vogue Italia is none other than the statuesque Iman!

She'll be surrounded by some other models (surely just a group of out-of-focus guys, er, girls), and now we're betting there'll be at least one picture of her and Chanel Iman together, hopefully wearing Chanel.

We're hoping this isn't just another rumor -

But we guess we'll see.

I used to live in the West Village, and let me tell you, walking past Magnolia bakery on your way to and from work every day is disastrous. The last thing in the world I would have needed is a free cupcake.

But now that I live in Brooklyn and have lost the ten pounds I gained during that six month sublet, I can't think of anything better.

Only catch is, in order to get your free cupcake, you have to buy something at the newly opened Coach store down the street.

This is bad because it means supporting the outdoor mall that now lives on Bleecker, but good because you can get cute shoes (without c's please) and a delicious pink cupcake.

Just please don't eat it on Carrie Bradshaw's stoop.

And in lieu of Lady Amanda Harlech, Lagefeld's striking muse at Chanel, the designer will be inspired by himself.

The bags will go so far as to have his initials woven into the quilted designs and the CEO of ANG sounds thrilled, "There's so much potential with the Lagerfeld line because Karl himself is endlessly inspiring."

We've always thought of Karl as a sort of king of branding, but we're guessing this is exactly what he meant when he answered questions at the Met Ball regarding which superhero he was channeling and he repeatedly answered, "Karl Lagerfeld."

First, she was named the face of the French lingerie brand Chantelle, then she did an amazing spread for V followed by an entire issue of Pop that was literally too steamy for our front page, then she was named contributing fashion editor at Interview (we are anxiously awaiting for her interview with Alaia - you know it has to happen), and then she shot a Gap campaign alongside Shalom.

So what's left?

A catalog, apparently. Saks' fall preview book will feature Stephanie as the only model for all 63 pages, shot by Nathaniel Goldberg, Sebastián Faena and Jamie Isaia.

Memo to Vogue: She obviously wants to work a lot again, so please book her way in advance for next year's shape issue. You know she's the best choice!

The Marilyn model's been working for just two weeks, and she's already on the verge of blowing up.

She met with W yesterday, is being shot for Vogue US this week, and has already done a spread with Testino.

Oh, and she's definitely in the upcoming Vogue Italia - twice. She scored one spread all by herself, and another alongside Jourdan, Chanel and Alek Wek.

The Dominican cutie was also spotted hanging with the models at the Met Ball Monday night, some people even say she looked better than most of the girls there...

And to think, we still have no idea what her last name is.

Vogue just announced their first ever Viewer's Choice Awards for the clothes we've all seen a zillion times since Monday night.

Starting Friday, you can log on to the Vogue.tv site and vote for your favorite look from the gala, and enter to win two round trip tickets to a $2,500 shopping spree at J. Mendel and two nights at the Lowell Luxury Hotel in NYC.

You have until May 16, but if you think that's a tough deadline, just think of poor Alexandra Kotur who has to manage the politics of the ten best dressed by Monday morning.

Our votes?

Britt can't decide between Christina Ricci and Lou Doillon, Brett likes Zac/Kate Mara and Kate Bosworth, and Natalie thinks both Christina Ricci and Julie Gilhart walked the ball attire/superhero line to great effect.

You?

That's probably the most sensible fashion appointment we've ever heard.

Kaye came on as Men's fashion director at Ellis in 1993, the same year Marc Jacobs was fired, and stayed up until 2005 when he launched his own consulting firm working with clients like Levi's.

Hartmarx, the company that owns Dr. Marten's and hopes to expand into ready-to-wear, chose Kaye because of his "vast experience in taking heritage brands and making them modern and relevant in today's marketplace."

We're still waiting for our new docs to arrive in the mail, (they're a gift and we'll be scribbling all over them), and now we'll also be waiting to see Kaye's take on the classic shoe.

The question is, will we actually wear them?

We hear that Scott Schuman, the marvelous photographer behind The Sartorialist, has been cut from the upcoming Gap ads.

The story of how / why is unclear, but it's obviously and angrily because he's just too damn handsome to star in a photo spread about chinos.

We look forward to seeing the fantastic Mr. Schuman recast in another slew of commercial pictures -

Maybe he can be the Mac, and Fashionista can be the PC, in the next round of Apple hype.

We love you, Scott!

xoxo Fashionista.

Is Daisy Lowe getting recast in the A.P. ads this Fall?!

We really hope the rumor is true, because Daisy is not only a very cool girl, but she's a girl with a very healthy, incredible body, and one that could proudly represent young women in a campaign for sexy, powerful, cool girls.

There's only one question:

How will Daisy handle her new job as a TV talk show hostess with her upcoming campaign duties as the face of one of Britain's biggest and coolest brands?

Multitasking works best in ruffled panties, yes?

Givenchy's teamed up with social advertising site Brickfish to bring us the latest think-of-it-yourself beauty campaign for their bestselling Prisme Foundation Compact.

Those with a serious love for collectible beauty products, or those with a ton of time on their hands, are asked to come up with a "sassy slogan" for the compact, which will be printed right into the foundation of actual compacts should you think of something cute enough.

The person with the wittiest sentence, chosen by Givenchy's judges, will receive copies of the actual compact printed with their slogan to keep or to give out (or sell on eBay?) and a year's supply of Givenchy products worth $3,000.

Submit your entries on the campaign's site to enter - you have until June 16.

We think our readers could do particularly well - so far the entries are mostly of the "Be You, Always" variety.

Our vote for the best so far? "Right angles rarely occur in nature".

Anna Wintour is wearing Chanel Haute Couture tonight. Have fun.

(1. Her name is Alexandria, which is like super British and intellectual. 2. Her smile is huge. 3. She can't make burritos. 4. She has two Basquiats in her Tribeca apartment...).

So when the heiress announced she was doing a line of t-shirts with Izzy Gold, the scenester/ dj/ artist/ whatever, we were pretty stoked.

Except, well... she's not doing them any more.

We heard at a fashion party this weekend that la petite Hilfiger is no longer working with Izzy on t-shirts, and is focusing instead on her painting, at least for the moment.

How that union dissolved, we have no idea, but somehow, we imagine it happened in the VIP room of a midtown nightclub.

Margherita and Theresa Missoni, smoking in a black town car on the corner of 2nd Street and Avenue B.

They were being shown around a property by Jared Seligman, the BFF of Jessica Stam and broker for most models in Manhattan, and they looked very interested.

Could the Missoni babes be moving to the Village, even after Margherita claimed she was done with New York?

If so, we'll know soon enough - that condo is three minutes away from Faran's apartment.

So far they've done scarves, gloves and bags and we're hoping shoes aren't far.

The sisters said their inspiration for their simple but colorful collection was Dylan Thomas' poetry.

However, the bags named in WWD are called the Harlech, the Lezark, and the Jezebel.

Did we skip that Dylan Thomas poem in AP English?

Agyness' Who video is on MySpace TV...

Madge will wear some ready-to-wear pieces by the French house helmed by the Italian designer, and also some of their recent couture collection.

The singer has already been spotted out and about in heaps of Givenchy clothes - here she is in People Magazine, getting called out on her severely chic ensemble.

Another link to the label made famous by Breakfast at Tiffany's?

Justin Timberlake is the new face of Givenchy's men's perfume and the latest pop star to collaborate with Madonna on a hit song.

That's the word from the UK, where the super-cute Leona Lewis has announced her latest project: a vegan clothing line made with cruelty-free materials.

Lewis has been a vegetarian since she was twelve, and doesn't wear leather or fur - though judging from a quick Google Image search, pleather is totally okay, especially if it comes in a tight cut and a sparkly, metallic color.

In fact, maybe Lewis' line can be the antidote to Natalie Portman's own vegan collection, a series of shoes for Te Casan that are priced from $200 - $500. If we can get a pair of vegan black ballet flats for $30, we are so game - especially if, unlike Stella McCartney's, they don't fall apart after two weeks.