I can say as someone who has worked for a very popular brand for 7 years - people DO buy what the magazine tells them. I can't tell you how many people come in looking for an item with a torn-out page from a magazine (usually three months too late).
That rumor we spread about Mark Fast doing a line for Topshop? It's true. And it's in last week's Sunday Telegraph magazine which means it was true before we even said anything and we've had it in our lap since... Read More
Meet Blue Logan, if you haven't already. A couple of years ago a friend dragged the soft-spoken Brit to a show at London Fashion Week, Aquascutum he thinks, and he started to draw the models as they walked down the... Read More
Entry: Not-So-Secret Products
posted by lillie_beans
Dec 18, 2007 4:59PM
I can say as someone who has worked for a very popular brand for 7 years - people DO buy what the magazine tells them. I can't tell you how many people come in looking for an item with a torn-out page from a magazine (usually three months too late).