We don’t go to Bloomingdale’s that often. Department stores are semi-overwhelming and it’s about two blocks too far down Broadway.

But we did go right before Paris because we needed bras and we did go yesterday because we needed Marc. And while there, we noticed a change.

Diane von Furstenberg has had her own space on the third floor since the first time we went to Bloomingdale’s. It’s the same size and scope as the Marc by Marc area on the fourth floor. And it’s all Diane, all the time.

Or it was, until they plopped a rack of Lauren Conrad’s dresses in the middle.

We, or I, worked in retail long enough to know how much thought goes into merchandising. In the public eye, DVF now means Whitney Port which means someone at Bloomingdale’s is getting their giggles from imagining some sort of third floor fashion-reality-show fight.

Stay tuned.

Pop Quiz:

What’s this?

One of the swing dancing Gap ads from yore, you say?

Nope. It’s the window display at American Apparel, which may or may not be trying to revamp its hypersexualized image just in time for the holidays.

Or, a Freaky Friday store window experience.

You decide.

Location: 19th and 10th.

The situation: A High School Musical street poster, plastered in Rachel Zoe heads.

Tagline: The rest of that reads, “Drugs at Work”.

Our Reaction: Mixed. This undeniably made us crack up on the street (especially since, without any labels, we knew it was Zoe instantly), but why is everyone so incredibly mean to this woman?

Your Reaction: (fill in the blank..)

Pop quiz:

What’s this?

We saw it while walking along North 6th and Wythe and thought, “Huh?”

But it turns out it’s just a vintage furniture store called Golden Calf.

Tickling, nonetheless.