Fashion museum exhibitions are a dime a dozen this year, but some of them have been pretty unconventional–one example being Valentino’s virtual museum. And in a way, Prada’s latest project is the opposite of that. While Valentino’s museum is accessible at any time, forever; Prada, whose creative director has her own Met exhibit coming up, is staging an exhibition in Paris for a very limited time: 24 hours.
It’s aptly called “24h Museum” and Francesco Vezzoli designed it with AMO, Rem Koolhaas’ think tank. So, what we will be in it? Not clothes, it seems.