Lucky‘s Brandon Holley Dabbles in Casting–and Shopping–at Bergdorf’s Faces of 5F Competition
Bergdorf Goodman and Lucky magazine have spent the last month searching for this fall’s Faces of 5F, aka ordinary girls who’ll star in the department store’s fall contemporary ad campaign. Yesterday marked the final step–an in-store casting, where 25 finalists were narrowed down to five. The winners will not only appear in the fall campaign, they’ll also be featured in Lucky‘s October issue.
On hand to help judge the competition were Bergdorf’s creative director, Aidan Kemp, and Brandon Holley, Lucky’s editor-in-chief. We had a few moments to speak with Holley about her affinity for the finalists, as well as many of Bergdorf’s most coveted labels.

