Song of Style’s Aimee Song on Keeping her Day Job, and Getting ‘Burned’ by Competitive Bloggers
Most people will dedicate their lives to building one career. At just 25, Aimee Song has already reached considerable success in two, as sought-after interior designer and It Blogger behind Song of Style.
Song of Style, thanks to Aimee’s knack for creating bold but laid-back real-life outfits, has amassed almost 4 million monthly views and garnered collaborations with the likes of Piperlime and 7 For All Mankind. It’s a setup that seems carefully orchestrated–what better backdrop for an outfit shot then an active construction site?–but its beginnings were surprisingly serendipitous.
We caught up with Song in L.A. to talk platforms (heels and social media), parents, and the challenges of life as a personal brand.
