No Longer Just a Pretty Face: How Social Media Has Changed the Modeling Industry
15 years ago, all a model had to do was show up and look pretty. But in today’s social media-saturated world, a great pair of legs and killer cheekbones do not a supermodel make. More and more, a model’s earning power is derived not only by how many shows she walked or magazines she covered, but how many Twitter followers she has, according to the AP.
Name recognition has always been a powerful asset in a model’s career, but whereas in the past the public mostly got to know the industry’s biggest players through countless covers, campaigns, gossip columns and paparazzi photos, today’s social media has enabled models to make names for themselves. Now, any business-savvy model can get her name out there–and control her brand–through Twitter, Tumblr and Facebook.











