L’Wren Scott is all about the details: the placement of a hemline, the click of a handbag. The stylist-turned-designer doesn’t do anything haphazardly, so it was no surprise that she decided to launch her handbag line by introducing it to a group of 20 or so bloggers on Wednesday morning. (Barneys, who has the exclusive on the bags this season, hosted the breakfast.) Because as everyone from Proenza Schouler to Reed Krakoff knows, it’s really The Bag Snob–the be-all-end-all of accessories blogs–who makes or breaks your collection.

Along with the opportunity to get to know the Lula–Scott‘s introductory piece, available in three practical sizes and a variety of colors and skins–we were lucky enough to get to know Scott, who not only did a Q&A with O creative director Adam Glassman, but also answered questions from the audience. Given that her runway show is as exclusive as Tom Ford‘s–seriously, like, less than a hundred people are invited–this was a real treat. Especially since she’s such a charismatic and sincere person. The big takeaways:

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