Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Alexandra Weiss

Thursday February 17th, 2011

Last Night’s Parties: The Last Frontier, and Harley Turns 23
Fashion Week Parties

Last Night’s Parties: The Last Frontier, and Harley Turns 23

by Elana Fishman

Thank goodness today marks the final day of New York Fashion Week, because we are in desperate need of some good old-fashioned zzz’s. Once yesterday evening’s shows wrapped, we headed down to Indochine to celebrate the sixth issue of The Last Magazine at the bar beneath the Lafayette Street eatery. The space was brimming with gorgeous faces–we spied former Last cover girl Anja Rubik among the revelers, as well as industry insiders like Matt Kays, Rumi Neely, and CA Creative’s Alexandra Weiss–and the Kanon Organic Vodka flowed freely. Zara Zachrisson and May Kwok were on DJ duty, and it quickly became clear that the space’s smoky back room housed the designated dance floor while the entryway lounge was strictly for rubbing shoulders with the genetically-blessed.

We finally made our way through the Marlboro haze–fresh copies of the glossy’s latest edition in hand–and up to midtown’s Lavo, where a slightly more dressed-down crowd fêted DJ duo Harley Viera-Newton and Cassie Coane’s 23rd birthdays.

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Published at 1:27 PM

Tuesday February 8th, 2011

Fashionista 50: The Most Influential People in New York Fashion

Fashionista 50: The Most Influential People in New York Fashion

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How do you measure influence?

Is it through website hits? Or sales? Through ad dollars? Or the number of mass retailers who’ve knocked off your work?

The answer is all of the above and none of the above. Influence is an intangible thing that just happens when you know your craft and you work hard at it.

To determine who belongs in the Fashionista 50–our list of the most influential people working in New York fashion–we used our own knowledge of the industry, combined with advice from industry sources. We also considered each candidate’s consumer reach–through sales, media, etc.

To be considered, candidates had to live and work in New York for most of the year.

What’s Fashionista’s definition of influential? It describes people who are shaping the direction of the New York fashion industry, both aesthetically and in terms of how the business works.

You’ll find the entire Fashionista 50 list after the jump. Click on the person’s name to read a full bio. And if you really want to click through the whole slideshow, you can do so here.

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Published at 12:01 AM

Thursday June 10th, 2010

Life with Carol Han and Alexandra Weiss of CA Creative!
Life With...

Life with Carol Han and Alexandra Weiss of CA Creative!

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Sometimes life positions you in the right place at the right time, and there’s nothing else to do but go with it.

That’s kind of how Carol Han and Alexandra Weiss came to form CA Creative, a two-month old consultancy that, in the simplest terms, advises brands on how to use the Internet.

Carol, previously StyleCaster’s fashion director, and Alexandra, who worked in marketing at Ralph Lauren, realized that, as 20-something fashion people plugged into a specific scene, they could offer designers and retailers insight and advice on how to market to the current generation.

First up? A project with Club Monaco, in which Garance shot New York scenesters for the retailer’s fall look book.

Carol and Alexandra have a ton of other projects going on, so they invited me to their work station at The Smile last Friday to talk about what it’s like to launch a business.

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Published at 10:30 AM