Allure

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This week, there was not a lot of movement between different publications, but some major internal changes to report on. There must be some happy editors out there because everyone got promoted!

Allure announced three major promotions this week: Kristen Perotta, formerly editorial projects director and beauty director, has been named executive editor. Jillian Mackenzie, formerly deputy editor is now features director/deputy editor. Amy Keller Laird, formerly beauty director, is now deputy editor/beauty director.

At the New York Times, contributing writer Jeremy Peters was promoted to magazine reporter and Stephanie Clifford went from advertising and marketing reporter to reporter, retail coverage.

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As part of their “Free Stuff” issue, Allure is giving away a crapload of beauty swag. The August issue is on sale now but the contest doesn’t start until the first weekday in August (8/2/10).

That’s 159 different giveaways of 32,358 products. Participants will get the chance to win a range of products from Giorgio Armani perfume ($39.50), to Lancome skin care ($155), to a Calvin Klein bag ($850).

Readers can enter the giveaways using Microsoft Tags–2-D bar codes that are scan-able by smart phone. The beauty mag will publish 36 “Tags” that can be ripped out and scanned for a chance to win at anytime.

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Allure & GQ released their 2010 Grooming and Beauty Study this morning. 1,000 men and 1,000 women aged 18-64 were surveyed for the Conde Nast imprints, and while the findings aren’t exactly revelatory (women spend more time and money on beauty and grooming, they feel more pressure to look younger, etc.), it seems men are ramping up their beauty regiments. Just don’t call them metrosexuals.

We culled the five most interesting findings from the exhaustive survey. Check them out.

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Love ‘em or hate ‘em, if you’re passing through SoHo, the spectacle of the Hollister greeters on Broadway is hard to miss. They wear neon board shorts, sunblock on their noses, flip flops, and, well, that’s about it.

So when we were thinking about what kind of sunblock to invest in for the summer, we figured the sunblock the boys of Hollister use was a good place to start. They stand outside in the glaring sun for six hour shifts, so whatever they’re slathering on their precious noses better be good.

And if white zinc–the Hollister sunblock of choice–isn’t your thing (and we’re betting it isn’t), we consulted Angelique Serrano, Beauty Editor at Allure, for the best sunscreens.

Click through for our guide to avoiding the burn this summer.

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Jennifer Lopez is on the January cover of Allure. And while we could really care less about her workout regime or that silly “Louboutins” song, we were struck by this beauty shot from inside the magazine. It kind of reminded us of this Anja shoot mixed with bathing beauties from a 1940s movie. But what [...]

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Yesterday afternoon, The Daily posted an imagined interview with the November issue of Allure. The story’s set up as a look at what it’s like to be a glossy mag in a world that’s constantly downsizing. Its tone, however, made it feel more like an interview with a petulant, somewhat ditzy, undernourished starlet. Full Disclosure: [...]

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Extreme Carine: Isabeli snags a French Vogue cover, shot by David Sims which we like very much. We also like coverlines that actually make us pay attention. How extreme will they go? Can’t wait to see. {Models.com} Two All Beef Patties, Special Sauce, Etc: Yesterday it was moustache tees. And today brings a shirt featuring [...]

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Quote of the Day

“I’ve always been known for my scent, if it was in high school, or in the lifeguard truck (‘Where can I get that scent for my wife?’)…I’ve been offered fragrance contracts like everyone else and their dog (hey, that’s that good idea, all natural, of course) but all the elements never came together—the stamp of [...]

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Keeping Score: Let the NYFW wrap-ups begin. First up, the Wall Street Journal‘s scorecard. {WSJ} Tweet, Tweet: Britt and I developed a pretty serious Twitter addiction over the past 10 days. We literally couldn’t stop ourselves and almost lost it when our phones died. She’s already in London, so you can keep up by following [...]

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Next Tuesday, Allure‘s fashion director Michael Carl is hosting a party at Housing Works. It’s part of their editor’s choice series in which the charity, the largest community-based AIDS service organization in the country, asks an editor to cull the best pieces within the store and present them to the public. Carl’s party, “Last Days [...]

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This story on Allure’s blog, originally from The British Telegraph, particularly struck me just now in light of all of your comments on the Cintra Wilson quote, as well as just the heated tone of comments on the internet in general. Here’s the deal: A woman’s Facebook friend posted an incredibly derogatory remark about the [...]

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Okay, so this new technology we just came across over on Allure‘s blog sounds way cool in a very Minority Report sort of way. Apparently there’s a company in Japan that is developing a “fragrance communication” system that allows you to send a scent via the internet. What the what? Yeah, we did a doubletake [...]

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