If you thought BB, CC, and DD face creams were confusing, wait until you try to sort through the next generation of so-called “alphabet” products.
According to a recent article in WWD, BB cream sales alone (not counting CC creams) reached $36 million in 2012, up from $2 million in the prior year. That’s 1,800% growth. Last week alone I got samples for three new BB creams, two CC’s, and even one BBB cream. So with the skyrocketing popularity of BB creams (and its other ABC relatives), it’s not that surprising that companies are trying to expand the category beyond skin.