The beauty and fashion industries have often been accused of being racist, ageist, size-ist and elitist. Then all of a sudden you’ll hear about how a slew of designers used plus-sized models in their shows. Or that cosmetics companies are portraying a wide range of ethnicities in their advertisements. Which is all great, even if it’s being done in baby steps or for publicity purposes. But there’s one group that hasn’t received a lot of love in the ad pages that’s about to get its day: paralympians.

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